ZoomInfo
The industry-leading B2B sales intelligence platform with 150M+ contacts and best-in-class US direct dials. Built for enterprise teams who need data at scale.
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Enterprise-Grade Power
At Enterprise-Grade Prices
ZoomInfo delivers unmatched B2B contact data for US markets with 150M+ contacts and 85%+ accuracy. However, the $14,995+ annual cost and poor international data quality mean it's only worth it for large enterprise sales teams.
✓ What We Love
- Largest B2B database globally
- Best-in-class US direct dial numbers
- All-in-one GTM platform
- Strong Salesforce integration
! Could Be Better
- $14,995+ annual minimum (no monthly)
- International data only 50-60% accurate
- Intent data has 52% false positives
- Steep learning curve for full ROI
See ZoomInfo in Action
Real screenshots from the ZoomInfo platform.
GTM Intelligence Hub
Your command center for go-to-market activities with AI-powered assistants
Account Insights View
Deep intelligence on target accounts with buying signals and contact data
GTM Studio: Intent Data
Score and prioritize accounts based on buying intent signals
Sales Automation Workflows
Build automated sequences triggered by intent and engagement
ZoomInfo Copilot
AI assistant that answers questions about your accounts instantly
See how ZoomInfo works for your team:
Request Your Demo →Free demo • Custom pricing based on team sizeHow ZoomInfo Works
Connect Your CRM
ZoomInfo integrates natively with Salesforce, HubSpot, Microsoft Dynamics, and 70+ other platforms. Your existing workflows stay intact.
Define Your ICP
Set your Ideal Customer Profile using 300+ filters: industry, company size, technologies used, hiring patterns, funding events, and more.
Access Contact Data
Export verified contacts with direct dials and emails. ZoomInfo's database includes 150M+ B2B professionals with 85%+ accuracy in the US.
Act on Intent Signals
See which accounts are actively researching topics related to your solution. Prioritize outreach based on buying signals.
Data Sources
ZoomInfo aggregates data from public records, partnerships, email patterns, and a "contributory network" where users share contacts. This gives them unique direct dial coverage, though international accuracy varies.
Key Features
B2B Contact Database
Access 150M+ verified contacts with direct dials, emails, and org charts. Best-in-class coverage for US markets.
Intent Data
Identify companies researching topics related to your solution. Know when accounts are in-market before your competitors.
ZoomInfo Copilot
AI assistant for instant call prep, account briefings, and natural language queries about your prospects.
Company Intelligence
Deep profiles on 20M+ companies: revenue, employee count, tech stack, funding, and organizational charts.
Engage (Sales Automation)
Multi-channel sequences, email tracking, and automated workflows triggered by intent signals.
Data Enrichment
Auto-update CRM records with fresh data. Clean and append missing fields on existing contacts.
Website Visitor ID
Identify anonymous website visitors at the company level. See which accounts are browsing your site.
CRM Integrations
Native connectors for Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, and 70+ tools.
ZoomInfo Pricing
ZoomInfo requires annual contracts and doesn't publish exact pricing. Here's what to expect based on industry data.
Professional
Advanced
Elite / Enterprise
Hidden costs to expect: Intent data ($5K-$15K), Global Data add-on, extra credits (~$3K per 5,000), 5-10% renewal increases
Is ZoomInfo Worth the Cost?
ZoomInfo is economically viable for teams of 10+ sales reps doing high-volume US prospecting. For smaller teams, Apollo.io offers 80% of the functionality at 5% of the price.
Detailed Pros & Cons
✓ Pros
150M+ contacts and 20M+ companies. Unmatched coverage, especially for US markets where accuracy reaches 85%+.
ZoomInfo's unique "contributory network" gives them mobile numbers that competitors simply don't have. Critical for cold calling teams.
Contact data, intent signals, automation, and analytics in one platform. Reduces tool sprawl for enterprise teams.
Native bi-directional sync keeps CRM data fresh. The integration is robust and well-maintained.
Industry standard used by 35,000+ companies. Consistent investment in new features like Copilot AI assistant.
✗ Cons
$14,995/year minimum with most companies paying $25K-$60K after add-ons. No monthly option. Annual contracts only.
50-60% accuracy outside the US/UK with 20-50% bounce rates in Europe. For global teams, Cognism or Apollo perform better.
Studies report a 52% false positive rate. Many "high intent" signals are single employees browsing, not buying committees.
Takes months to realize full ROI. 60-70% of new customers struggle with implementation without dedicated sales ops support.
60-day written notice required before contract ends. Miss the window by one day and you auto-renew for another year.
ZoomInfo vs Alternatives
How does ZoomInfo compare to leading competitors in 2026?
| Feature | ZoomInfo | Apollo.io | Lusha | Seamless.AI | UpLead | Cognism |
|---|---|---|---|---|---|---|
| Our Rating | 4.1/5 | 4.5/5 | 4.0/5 | 4.1/5 | 4.2/5 | — |
| Starting Price | $14,995/yr | $49/mo | $29/mo | ~$147/mo | $99/mo | Custom |
| Monthly Option | ✗ No | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | ✗ No |
| Free Plan | Limited | ✓ Yes | ✓ Yes | ✗ No | ✗ No | ✗ No |
| Database Size | 150M+ | 275M+ | 100M+ | 1.9B+ | 160M+ | 400M+ |
| US Data Accuracy | 85%+ | 75-80% | 80% | ~70% | 95%+ | 80% |
| Ease of Use | Complex | Easy | Easiest | Medium | Easy | Medium |
| Best For | US Enterprise | All-in-one | Individuals | Cold calling | Email accuracy | Europe/UK |
Which Tool Is Right For You?
ZoomInfo
EnterpriseBest for: Mid-market and enterprise teams with budget for premium data. Highest direct dial coverage with advanced intent signals and orchestration capabilities.
Apollo.io
Free TierBest for: Teams wanting an all-in-one platform with data, email sequences, and dialer built-in. Better email deliverability and transparent pricing at a fraction of ZoomInfo's cost.
Lusha
Easiest to UseBest for: Individual reps and recruiters who need a simple plug-and-play browser extension. Get phone numbers and emails while browsing LinkedIn—no complex platform to learn.
UpLead
Accuracy GuaranteeBest for: Teams prioritizing email deliverability. 95% accuracy guarantee with credit refunds for bounced emails. Transparent pricing starting at $99/month.
Reply.io
Sales EngagementBest for: Teams needing AI-powered sales engagement with multichannel sequences. Combines outreach automation with contact data enrichment for end-to-end prospecting.
Seamless.AI
Phone Data FocusBest for: Sales teams focused on cold calling who need strong phone number coverage. Real-time AI search works well as a supplementary data source alongside other tools.
Cognism
GDPR-FirstBest for: Teams selling into Europe or requiring strict GDPR compliance. Phone-verified mobiles with Diamond Data and 90%+ accuracy in EMEA markets.
Jeeva AI
AI SDRBest for: Teams wanting to automate outbound prospecting with AI-powered sales development. Handles lead research, personalized outreach, and follow-ups autonomously.
Frequently Asked Questions
Should You Buy ZoomInfo?
ZoomInfo remains the gold standard for US B2B contact data with unmatched direct dial coverage and a comprehensive all-in-one platform. If you're a large enterprise with 10+ sales reps focused on North American markets, the investment can pay off.
However, the $14,995+ entry price, poor international accuracy, and 52% intent data false positive rate mean most businesses are better served by alternatives like Apollo.io (80% of the features at 5% of the cost) or Cognism (for European markets).
Our Recommendation
Request a demo to see current pricing for your team size. But also trial Apollo.io ($49/mo) to compare value. For most companies in 2026, the ZoomInfo premium simply isn't justified.
Ready to Scale Your Prospecting?
See how ZoomInfo's 150M+ contacts can fuel your sales pipeline
