Brevo vs GetResponse 2025: Complete AI Email Marketing Platform Comparison

Brevo vs GetResponse: Quick Comparison Overview

This Brevo vs GetResponse comparison table highlights the key differences between both platforms at a glance:

Brevo vs GetResponse Pricing: Detailed Breakdown

Understanding the Brevo vs GetResponse pricing differences is crucial for making the right choice for your budget and needs.

Brevo Pricing Deep Dive

Brevo's pricing structure stands out in 2025 for its unique approach: charging based on email volume rather than contact list size. This model particularly benefits businesses with large but less frequently contacted lists.

The Free Plan remains one of the most generous in the industry, offering 300 emails daily with no contact limitations. Based on user reports, this translates to approximately 9,000 emails monthly if fully utilized, making it ideal for small businesses testing the waters of email marketing.

The Starter Plan begins at just $9/month for 5,000 emails, scaling up to $69/month for 100,000 emails. What's particularly attractive here is the unlimited contact storage on higher tiers (20,000+ emails/month), though lower tiers have introduced contact caps in 2025: 500 contacts for the 5,000 email tier and 1,500 contacts for the 10,000 email tier.

The Business Plan, starting at $18/month for 5,000 emails, unlocks the platform's true potential. According to platform documentation, this tier includes landing pages, unlimited automation workflows (compared to the 2,000 contact limit on Starter), A/B testing, Facebook ads integration, and advanced reporting features. Prices scale up to $669/month for 1 million emails, maintaining competitive rates for high-volume senders.

GetResponse Pricing Analysis

GetResponse takes a more traditional approach, pricing based on contact list size while offering unlimited email sends across all paid plans—a significant advantage for businesses with frequent communication needs.

The Free Plan supports up to 500 contacts with 2,500 monthly emails, including a 30-day trial of premium features. This gives new users a comprehensive taste of the platform's capabilities before committing.

The Email Marketing Plan at $19/month for 1,000 contacts provides exceptional value, including unlimited emails, autoresponders, landing pages, and notably, 24/7 chat support—a rarity at this price point. The plan scales to $79/month for 10,000 contacts, though users report automatic upgrades when exceeding contact limits can lead to unexpected cost increases.

The Marketing Automation Plan at $59/month unlocks GetResponse's advanced features: event-based automation, webinar hosting (up to 100 attendees), advanced segmentation, and scoring capabilities. The E-commerce Marketing Plan at $119/month targets online retailers with abandoned cart recovery, product recommendations, and transactional emails.

Brevo vs GetResponse AI Features: Head-to-Head Comparison

The Brevo vs GetResponse battle intensifies when comparing their AI capabilities, with both platforms taking distinctly different approaches to artificial intelligence integration.

Brevo Aura AI Assistant

Brevo's Aura AI assistant represents a comprehensive approach to AI-powered marketing, functioning as what the company describes as an "always-on AI team." Launched in 2025, Aura integrates seamlessly throughout the platform, offering contextual assistance across multiple touchpoints.

Brevo's Aura operates through four specialized AI agents, each designed for specific marketing tasks. The Marketing Agent generates high-converting content in seconds, enables smart audience segmentation, and determines optimal send timing based on engagement patterns. The Sales Agent automates deal creation and instantly enriches contact data while generating personalized sales emails. The Conversations Agent summarizes live chats, enhances tone, and expands conversations for better customer engagement. The Data Management Agent handles automated contact imports and data enrichment, streamlining database management.

Content generation capabilities are particularly impressive, with Aura creating marketing content designed to spark curiosity, urgency, or excitement. All suggestions are fully editable—you can use them as-is, modify them to match your brand voice, or remove them completely. Currently, select users receive limited-time free access to these AI features at no extra cost, making it an excellent time to explore Aura's capabilities.

GetResponse AI Email Generator

GetResponse's AI Email Generator, powered by OpenAI's GPT-3.5 technology, takes a more focused approach to AI assistance. The system launched with significant fanfare and has proven particularly effective for marketers experiencing writer's block or needing rapid content generation.

According to platform documentation, the AI Email Generator creates complete emails in under a minute. Users input keywords, select their industry, choose a tone (convincing, informative, formal, friendly, inspirational, or neutral), and pick a design direction. The AI then generates both subject lines and body content optimized for the specified parameters.

GetResponse customers consistently report an 85% decrease in email creation time when using the AI generator, with many noting improved open rates when using AI-optimized subject lines. The platform's Perfect Timing feature deserves special mention, using AI to analyze individual subscriber behavior and determining optimal send times. This personalized approach boosts open rates by 10-15% according to platform data, a significant improvement that directly impacts campaign ROI.

Email Creation & Design: Brevo vs GetResponse

When evaluating Brevo vs GetResponse for email design capabilities, both platforms offer distinct approaches to creating engaging campaigns.

Brevo Email Editor

Brevo's drag-and-drop editor prioritizes simplicity without sacrificing functionality. The interface presents a clean workspace with content blocks readily accessible from a left sidebar. Users consistently praise the intuitive nature of the editor, noting minimal learning curve even for email marketing beginners.

The template library includes 47-48 professionally designed templates covering essential use cases effectively. While this is fewer than many competitors, each template is responsive by default with mobile optimization handled automatically. Advanced users appreciate the HTML editor option for custom coding, though platform documentation notes some limitations in custom CSS implementation.

• 8,000+ stock photos included without additional cost
• Built-in image editor for cropping and adjustments
• Brand Library feature for consistent colors, fonts, and logos
• Dynamic content blocks based on contact attributes
• Unlimited custom fields for advanced personalization

GetResponse Email Builder

GetResponse elevates email design with its extensive template library of 192+ professionally designed options—significantly more than most competitors. Categories span industries and occasions, from e-commerce promotions to nonprofit fundraising, each optimized for conversion based on platform data.

The drag-and-drop functionality feels notably refined, with smooth element manipulation and real-time preview updates. Users particularly appreciate the "Quick Actions" menu that appears on hover, enabling rapid formatting changes without navigating multiple menus.

GetResponse's strength lies in its design flexibility. The platform offers advanced layout options including multi-column structures, spacer controls, and padding adjustments that give designers pixel-perfect control. Integration with Shutterstock provides access to millions of stock images directly within the editor—a significant advantage for businesses without dedicated design resources.

Marketing Automation: Brevo vs GetResponse Showdown

The Brevo vs GetResponse automation comparison reveals significant differences in how each platform approaches workflow creation and customer journey mapping.

Brevo Automation

Brevo's automation capabilities have matured significantly in 2025, offering visual workflow creation that rivals enterprise-level platforms. The workflow builder uses a node-based system where users connect triggers, conditions, and actions to create sophisticated customer journeys.

Based on user reports, the platform excels at multichannel automation. A single workflow can incorporate email, SMS, and WhatsApp messages, with branching logic based on engagement across any channel. For example, non-openers of an email might receive an SMS reminder, while engaged users enter a different nurture sequence.

Pre-built workflow templates accelerate implementation, covering common scenarios like welcome series, cart abandonment, and re-engagement campaigns. Advanced features include lead scoring, though implementation requires more manual configuration than some competitors.

GetResponse Automation

GetResponse's marketing automation stands out for its sophistication and ease of use. The visual workflow builder presents a canvas where marketers drag and drop elements to construct complex automation sequences.

The platform's strength lies in its pre-built workflow templates, which users can implement immediately or customize to specific needs. According to platform documentation, these templates are based on analysis of high-performing campaigns across industries, incorporating best practices for timing, frequency, and messaging.

Event-based triggers set GetResponse apart. The system can initiate workflows based on website behavior (via tracking code), purchase history, webinar attendance, or custom events passed via API. This granular triggering enables highly personalized customer experiences that adapt in real-time to user actions.

• Customizable lead scoring with point systems
• Tagging for granular segmentation
• Automated list management and hygiene
• Visual analytics showing performance at each workflow step
• Webinar integration for automated event sequences

Unique Platform Differentiators

GetResponse Conversion Funnels

GetResponse's Conversion Funnel feature represents a paradigm shift in email marketing platforms, essentially providing a complete sales funnel builder within the email marketing ecosystem. This isn't just about sending emails—it's about creating entire customer acquisition systems.

The funnel builder includes 30+ pre-designed scenarios covering various business models: product launches, lead magnets, webinar funnels, and sales sequences. Each funnel template includes coordinated assets: landing pages, thank you pages, email sequences, and even Facebook ad templates. Users report being able to launch complete marketing campaigns in hours rather than days.

According to platform documentation, the visual funnel creator shows conversion rates at each stage, enabling rapid identification of weak points. Based on user reports, businesses using the complete funnel system see conversion rate improvements of 20-30% compared to disconnected campaign elements.

Brevo CRM Integration

Brevo's built-in CRM functionality transforms it from an email marketing tool into a comprehensive customer relationship platform. Unlike bolt-on integrations, this native CRM is deeply integrated with all marketing features, providing seamless data flow between sales and marketing activities.

The CRM includes deal pipeline management with customizable stages, task management for follow-ups, and company record tracking for B2B organizations. Based on user reports, the ability to see complete interaction history—emails, SMS, chat conversations, and deal progress—in one interface significantly improves sales team efficiency.

Multichannel marketing capabilities extend Brevo's reach beyond email. SMS marketing is available globally with pay-as-you-go pricing, while WhatsApp Business integration enables conversational commerce. The platform excels at transactional email capabilities, with dedicated APIs and SMTP relay included even in lower-tier plans. According to platform documentation, transactional emails achieve 98% deliverability rates.

For more insights into comprehensive marketing and business AI tools, both platforms integrate well with broader marketing technology stacks, though Brevo's all-in-one approach may reduce the need for additional tools.

Brevo vs GetResponse: Performance & Deliverability

Email deliverability remains the critical factor determining campaign success in the Brevo vs GetResponse comparison, and both platforms have invested heavily in sender reputation management and deliverability optimization in 2025.

According to independent testing data from 2025, GetResponse achieves notably higher deliverability rates. The platform's "Perfect Timing" algorithm, which uses AI to predict optimal send times for individual subscribers, contributes to improved engagement metrics that positively impact sender reputation, boosting open rates by 10-15%.

Brevo's approach to deliverability focuses on sender education. The platform includes a deliverability score calculator that analyzes campaigns before sending, flagging potential issues. The Predictive Send Time feature on Business plans uses past campaign data to optimize delivery timing.

Integration Ecosystem: Brevo vs GetResponse

Comparing Brevo vs GetResponse integration capabilities reveals different strengths in how each platform connects with third-party tools and services.

Brevo Integration Capabilities

Brevo offers 58 native integrations covering major e-commerce platforms (Shopify, WooCommerce, Magento), CRM systems (Salesforce, HubSpot), and productivity tools (Slack, Microsoft Teams). While fewer in number than some competitors, the integration quality is robust, with e-commerce connections being particularly well-developed for multichannel marketing campaigns.

The API documentation is comprehensive and well-maintained, with SDKs available for popular programming languages. Zapier integration extends connectivity to 5,000+ additional apps, significantly expanding integration possibilities. The WordPress plugin deserves special mention for its seamless integration.

GetResponse Integration Capabilities

GetResponse's 65 native integrations provide slightly broader coverage, with deeper functionality in key areas. The e-commerce integrations include advanced features like product recommendation engines and purchase behavior tracking that rival dedicated e-commerce email platforms.

The webinar integration ecosystem sets GetResponse apart, with connections to Zoom, GoToWebinar, and other platforms enabling sophisticated hybrid event marketing. Users particularly praise the Facebook and Google Ads integrations, which enable custom audience creation based on email engagement.

User Experience Analysis: Brevo vs GetResponse

The Brevo vs GetResponse user experience comparison shows distinct philosophies in interface design and user guidance.

Brevo User Experience

Brevo's interface philosophy emphasizes simplicity and functionality over visual polish. The dashboard presents key metrics prominently with clear navigation to major features. New users consistently report being able to send their first campaign within 30 minutes of account creation—impressive given the platform's feature depth.

The learning curve steepens when accessing advanced features. The automation builder, while powerful, requires understanding of workflow logic that may challenge non-technical users. Mobile app functionality remains limited to basic campaign monitoring and contact management.

Customer support on lower tiers relies primarily on email with 24-48 hour response times. Based on user reports, support quality is generally good but can be inconsistent. The Business plan's chat support significantly improves the experience.

GetResponse User Experience

GetResponse invests heavily in user experience, evident in the polished interface and thoughtful workflow design. The platform uses progressive disclosure effectively, presenting basic options initially while making advanced features easily accessible.

Onboarding deserves particular praise. New users receive personalized setup wizards based on their business type and goals. According to platform documentation, this reduces time-to-first-campaign by 40% compared to self-guided setup.

24/7 chat support across all paid plans represents exceptional value. Based on user reports, support agents are well-trained and can assist with both technical issues and strategic marketing questions. The mobile app, while not full-featured, enables essential campaign management tasks.

Brevo vs GetResponse: Comprehensive Pros & Cons

This detailed Brevo vs GetResponse pros and cons analysis helps clarify the strengths and limitations of each platform:

Decision Framework: Who Should Choose Which?

Brevo is ideal for:

Budget-conscious businesses seeking professional email marketing without breaking the bank will find Brevo's pricing structure particularly appealing. The generous free plan allows genuine testing and growth before committing to paid tiers.

• Multichannel marketers who need integrated SMS and WhatsApp capabilities
• Organizations requiring CRM functionality without separate sales tools
• High-volume senders who benefit from scalable per-email pricing
• Companies needing transactional emails with 98% deliverability rates
• European businesses prioritizing GDPR compliance and EU infrastructure

GetResponse excels for:

GetResponse proves ideal for conversion-focused businesses prioritizing sophisticated funnels and automation. Don't forget to take advantage of the September 2025 10% discount currently available.

• Content creators and course sellers needing integrated webinar and payment processing
• Growing businesses that send frequent communications (unlimited sends)
• Organizations prioritizing design with 192+ templates and Shutterstock integration
• Data-driven marketers requiring advanced analytics and A/B testing
• Companies valuing support with 24/7 chat on all paid plans

Brevo vs GetResponse: Final Verdict & Recommendations

After extensive testing and analysis throughout 2025, this Brevo vs GetResponse comparison reveals that both platforms excel in different areas. The data tells a compelling story: Brevo offers superior value with its user-friendly interface and multichannel capabilities, while GetResponse delivers superior deliverability (83.21% vs 77.63% inbox placement) and more extensive features.

Choose Brevo if you're building a multichannel marketing strategy on a budget. The platform's unique pricing model, integrated CRM, and strong transactional email capabilities make it ideal for businesses seeking an all-in-one solution without enterprise pricing. With 8,000+ stock photos, 47 templates, and four specialized AI agents now available at no extra cost for select users, Brevo offers remarkable value. Start with Brevo's free plan today →

Choose GetResponse if you prioritize conversion optimization and marketing sophistication. With 192+ templates, superior deliverability rates, and the Perfect Timing feature boosting open rates by 10-15%, GetResponse delivers measurable results. The platform's advanced automation capabilities, unique funnel builder, and integrated webinar platform create opportunities for sophisticated marketing strategies. Take advantage of GetResponse's September 2025 special offer →

For businesses still uncertain, I recommend starting with free trials of both platforms. Create a simple campaign in each, test the automation builders, and evaluate which interface resonates with your workflow. Remember that switching email platforms becomes increasingly difficult as your list grows and automation complexity increases.

The email marketing landscape continues evolving rapidly in 2025. Email marketing remains one of the highest-ROI channels available—businesses typically see returns of $36-42 for every dollar spent, making your choice of platform even more critical for maximizing these returns. For deeper insights into how AI is transforming email marketing, explore our comprehensive guide to AI email marketing tools.

Brevo vs GetResponse: Frequently Asked Questions