Apollo.io
All-in-one B2B sales intelligence platform with 275M+ contacts, AI-powered prospecting, and multi-channel outreach automation. Replace 4-5 tools with one.
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Best All-in-One B2B Sales Platform
for Growing Teams
Apollo.io delivers exceptional value by combining 275M+ contacts, AI-powered prospecting, and multi-channel outreach in one platform—replacing 4-5 separate tools at a fraction of the cost. Best for US-focused teams with email-first strategies.
✓ What We Love
- 275M+ contacts with 200+ advanced filters
- All-in-one: data + outreach + CRM
- Transparent pricing from $49/month
- AI copilot for email writing & scoring
! Could Be Better
- Email accuracy 75-85% (not 95%+)
- Weak international data (60-70%)
- Phone numbers often outdated
See Apollo.io in Action
Real screenshots showing Apollo.io's key features and interface.
AI-Powered Contact Database
Search 275M+ contacts with 200+ filters including job titles, industries, and technologies
AI Prospect Research
Let AI find the right prospects with natural language queries and smart recommendations
AI Email Sequences
Automate multi-step outreach campaigns with AI-generated emails and A/B testing
Data Enrichment & CRM Integration
Enrich contacts automatically and sync with Salesforce, HubSpot, Pipedrive, or Zoho
Meetings & Scheduling
Book meetings directly from sequences with calendar integration and AI prep insights
Ready to access 275M+ B2B contacts?
Start Free Today →Free plan with 1,200 credits • No credit card requiredHow Apollo.io Works
Define Your Ideal Customer
Use 200+ filters to target prospects by job title, company size, industry, technology stack, funding status, and hiring signals.
Build Targeted Lists
Apollo's AI searches 275M+ contacts to find decision-makers matching your criteria. Export emails and phone numbers with one click.
Launch Multi-Channel Sequences
Create automated outreach campaigns combining email, phone calls, and LinkedIn tasks. AI writes personalized messages at scale.
Track & Close Deals
Monitor engagement, manage pipeline, and sync everything to your CRM. AI scores leads and identifies buying signals automatically.
All-in-One Value
Apollo.io replaces separate tools for contact data, email verification, outreach automation, and CRM—saving teams $500-2,000+/month compared to buying individual solutions.
Key Features
Contact Database
275M+ B2B contacts with emails, phone numbers, and firmographic data. 200+ search filters for precise targeting.
AI Copilot
AI writes emails, scores leads, transcribes calls, and identifies buying signals. Powered by advanced language models.
Email Sequences
Automated multi-step campaigns with A/B testing, personalization tokens, and reply detection. Unlimited sends on paid plans.
Dialer & Calling
Built-in dialer with parallel calling, call recording, AI transcription, and voicemail drops. US and international support.
Data Enrichment
Waterfall enrichment from 18 providers. Auto-fill missing emails, phones, and company data. CRM sync included.
Intent Data
Identify prospects actively researching topics relevant to your solution. Powered by Bombora and LeadSift partnerships.
Analytics & Reports
Track sequence performance, email engagement, call outcomes, and pipeline health. Customizable dashboards by role.
CRM Integration
Native bi-directional sync with Salesforce, HubSpot, Pipedrive, and Zoho. Auto-log activities and create deals.
Experience all features with the free plan:
Start Free Today →1,200 credits included • No credit card requiredApollo.io Pricing Plans
Save 20% with annual billing. All plans include unlimited email sending.
Basic
Professional
Organization
Annual billing: Saves 20% vs monthly. Credits granted upfront.
Is Apollo.io Worth It?
*Data provider ($99) + email tool ($99) + verification ($49) + CRM ($99) + dialer ($150). Apollo consolidates all in one platform.
Detailed Pros & Cons
✓ Pros
275M+ contacts with 73M+ companies. One of the largest B2B databases available at this price point.
Combines prospecting, data enrichment, email sequences, dialer, and CRM—replacing 4-5 separate tools.
Self-service pricing from $49/month. No lengthy sales calls required unlike ZoomInfo or Cognism.
AI copilot writes emails, scores leads, transcribes calls, and identifies buying signals automatically.
1,200 annual credits with 2 sequences and Chrome extension. Genuinely useful for solo prospectors.
✗ Cons
Expect 10-15% bounce rates. Not ideal if you need 95%+ verified contacts. UpLead guarantees higher accuracy.
EMEA and APAC accuracy drops to 60-70%. Cognism offers 180-250% more contacts in European markets.
At 8 credits each, phone numbers are expensive and often outdated. Not recommended for cold-calling strategies.
Different costs for emails (1), phones (8), and enrichment (1-8) make budgeting difficult for new users.
Despite multi-channel promises, LinkedIn automation requires manual execution of suggested tasks.
Apollo.io vs Alternatives
How does Apollo.io compare to other B2B lead generation tools?
| Feature | Apollo.io | ZoomInfo | UpLead | Lusha | Jeeva AI | Cognism |
|---|---|---|---|---|---|---|
| Starting Price | Free / $49/mo | $14,995/yr | $99/mo | $29/mo | $16/mo | $10,000+/yr |
| Free Plan | ✓ 1,200 credits | ✗ None | 7-day trial | ✓ Limited | ✓ Free tier | ✗ None |
| Database Size | 275M+ | Undisclosed | 160M+ | 100M+ | 100+ sources | Quality-focused |
| Email Accuracy | 75-85% | 95-98% | 95% guaranteed | 80-85% | Real-time enriched | 79% verified |
| Outreach Tools | ✓ Built-in | ✓ Built-in | ✗ None | ✗ None | ✓ AI-automated | Limited |
| Best For | All-in-one SMB | Enterprise | Data accuracy | LinkedIn users | AI automation | EMEA/GDPR |
Which Tool Is Right For You?
Apollo.io
Free TierBest for: Teams wanting an all-in-one platform with data, email sequences, and dialer built-in. Better email deliverability and transparent pricing from $49/month.
ZoomInfo
EnterpriseBest for: Mid-market and enterprise teams with budget for premium data. Highest accuracy (95-98%) with advanced intent signals and orchestration capabilities.
UpLead
Accuracy GuaranteeBest for: Teams prioritizing email deliverability. 95% accuracy guarantee with credit refunds for bounced emails. Transparent pricing starting at $99/month.
Lusha
LinkedIn FocusBest for: Sales reps who prospect heavily on LinkedIn. Easy-to-use Chrome extension with affordable SMB pricing starting at $29/month. Simple contact lookup without complex features.
Reply.io
Sales EngagementBest for: Teams needing AI-powered sales engagement with multichannel sequences. Combines outreach automation with contact data enrichment across email, LinkedIn, SMS, and calls.
Jeeva AI
AI SDRBest for: Teams wanting autonomous AI sales agents that handle lead discovery, enrichment, and multichannel outreach automatically. Affordable starting at $16/month with free tier available.
Cognism
GDPR-FirstBest for: Teams selling into Europe or requiring strict GDPR compliance. Phone-verified mobiles with Diamond Data® and strong EMEA coverage (180-250% more EU contacts).
Frequently Asked Questions
Should You Use Apollo.io?
Apollo.io delivers exceptional value as an all-in-one B2B sales platform, combining prospecting, outreach automation, and CRM functionality that would otherwise require 4-5 separate tools. For US-focused teams with email-first strategies and budgets under $150/user/month, it's the best option available.
The main trade-off is data accuracy—75-85% email validity means implementing verification workflows before campaigns. International teams should consider Cognism for European markets, and cold-calling-focused teams need better phone data providers.
Our Recommendation
Start with the free plan (1,200 credits) to test data quality in your specific market. Focus on US prospects initially, verify emails before sending, and scale to Basic ($49/month) once you've validated the workflow.
Ready to Supercharge Your B2B Prospecting?
Join 500,000+ companies using Apollo.io to find and engage their ideal customers
