Cognism
Premium B2B sales intelligence with phone-verified Diamond Data®. Access 400M+ contacts with 87% accuracy and GDPR-compliant prospecting for EMEA-focused revenue teams.
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The Gold Standard for
EMEA B2B Prospecting
After extensive evaluation, Cognism stands out as the premier choice for EMEA-focused sales teams. With 200M+ European contacts (2x competitors) and Diamond Data's 87% phone accuracy, it delivers 3x higher connect rates than industry averages. The premium pricing is justified for teams running cold calling-intensive motions.
✓ What We Love
- Diamond Data with 87% phone-verified accuracy
- Best-in-class EMEA coverage (200M+ contacts)
- GDPR-first compliance with 13+ DNC lists
- Unlimited access—no credit watching
! Could Be Better
- Premium pricing starts at $15K/year
- US data coverage lags EMEA quality
- Annual contracts only—no monthly option
See Cognism in Action
Real screenshots from the Cognism platform and Chrome extension.
LinkedIn Chrome Extension
Access verified contact data directly on LinkedIn profiles
Advanced Filter System
50+ filters to build highly targeted prospect lists
Create Persona Targeting
Build and save ideal customer profiles for consistent prospecting
Company Database Results
Enterprise-grade company intelligence with firmographic data
Ready to see these features with your target accounts?
Request Your Free Demo →Free 25-lead data sample • No commitment requiredHow Cognism Works
Multi-Source Data Collection
Cognism's proprietary Cortex AI aggregates and validates contact data from 100+ sources including public databases, professional networks, and partner data. Machine learning algorithms match and verify data points to create comprehensive B2B profiles.
Human Phone Verification (Diamond Data®)
For premium contacts, human verification agents manually call and confirm mobile numbers—resulting in 87% accuracy vs industry averages of 20-30%. Diamond Data contacts are re-verified every 18 months.
Compliance Screening
Every contact is processed through 13-15 national Do Not Call (DNC) and Telephone Preference Service (TPS) registries across US, UK, France, Germany, and more—before reaching users.
Access via Web App, Chrome Extension & API
Find contacts through the web platform with 50+ filters, reveal data on LinkedIn with the Chrome extension, or integrate via API for CRM enrichment and custom workflows.
Privacy-First Architecture
Cognism only analyzes business-relevant information—never sensitive personal data. ISO 27001, ISO 27701, and SOC 2 Type II certifications ensure enterprise-grade security and GDPR compliance.
Key Features
Diamond Data®
Phone-verified mobile numbers with 87% connect rate. Human agents validate each number for 3x better connection rates than competitors.
Sales Companion AI
AI-powered prospecting assistant that learns from your closed deals to recommend similar prospects and surface real-time buying signals.
GDPR Compliance Engine
Built-in screening against 13+ national DNC/TPS lists. ISO 27001, ISO 27701, and SOC 2 Type II certified for enterprise compliance.
Intent Data (12K+ Topics)
Powered by Bombora partnership. Track which companies are actively researching topics related to your solution across 12,000+ topics.
Chrome Extension
Reveal contact data directly on LinkedIn, Sales Navigator, and any B2B website with the "Enable Everywhere" feature.
Data Enrichment
Instant, scheduled, or on-demand enrichment to fill CRM gaps. Automatically update missing contact details as leads enter your system.
Technographics (20K+ Tech)
Track 20,000+ technologies in prospect tech stacks. Target companies using specific tools or identify switching opportunities.
CRM Integrations
Native integrations with Salesforce, HubSpot, Pipedrive, Dynamics, Outreach, and SalesLoft—all included at no extra cost.
Experience all features with your target market data:
Request Free Demo →Free 25-lead data sample includedPricing Plans
Custom pricing based on team size and data needs. Annual contracts required.
Grow
Elevate
5-User Example
Important: Annual contracts only • 60-day cancellation notice • Custom pricing—request demo for exact quote
Is The Investment Worth It?
*Based on ComplyAdvantage case study showing 29% conversion rate increase and 6% email bounce rate with Cognism data.
Detailed Pros & Cons
✓ Pros
200M+ European contacts—2x more than ZoomInfo, Apollo, or Lusha. Particularly strong in UK, Germany, France, Benelux, and Nordic countries with 90%+ accuracy.
Human-verified mobile numbers achieve 87% accuracy and 22% call connect rates—3x higher than industry average of 7-8%.
Only major provider screening against 13-15 national DNC lists. ISO 27001, ISO 27701, and SOC 2 Type II certified with proactive data subject notifications.
Flat pricing with no usage caps eliminates credit watching. Sales reps can prospect freely without worrying about burning through quotas.
24/7 live chat with ~20-second average response times. Dedicated CSMs for higher-tier plans help optimize prospecting strategy.
✗ Cons
Starting at $15,000-$16,500 annually, Cognism is significantly more expensive than Apollo.io ($2,940/year) or Lusha ($1,347/year). Best suited for teams with established budgets.
While improving, North American data accuracy (75-85%) lags behind EMEA quality (90%+). US-focused teams may prefer ZoomInfo's deeper granularity.
No monthly billing option available. 60-day advance notice required for cancellation. Less flexibility for seasonal or project-based needs.
Cognism focuses on data only. Requires separate tools (Outreach, SalesLoft) for email automation, adding complexity and cost.
Custom pricing requires demo consultation. Difficult to quickly assess budget fit without going through sales process.
Cognism vs Alternatives
How does Cognism compare to other B2B sales intelligence platforms?
| Feature | Cognism | Apollo.io | ZoomInfo | Lusha |
|---|---|---|---|---|
| Starting Price | $15K+/year | $49/mo | $14,995/year | $22.45/mo |
| Database Size | 400M+ contacts | 275M+ contacts | 260M+ contacts | 300M+ contacts |
| EMEA Coverage | 200M+ (Best) | 60-73% accuracy | 35% find rate | 21M GDPR |
| Phone Accuracy | 87% verified | 42% | 80%+ (US only) | 80-90% |
| Pricing Model | Unlimited | Credit-based | Credit-based | Credit-based |
| Best For | EMEA teams | US SMBs | US Enterprise | Small teams |
Which Tool Is Right For You?
Cognism
Best for EMEABest for: Mid-market to enterprise B2B teams targeting UK, Germany, France, and European markets. Ideal for cold calling-intensive sales motions requiring phone-verified contacts and GDPR compliance. Budget: $15K+/year.
Apollo.io
Free PlanBest for: Startups and SMBs seeking an all-in-one platform with data + email sequences + dialer at lower cost. Best value for US-focused prospecting with $2,940/year for 5 users.
ZoomInfo
PremiumBest for: US enterprise organizations requiring the deepest North American data granularity and comprehensive feature set. Budget: $14,995-$49,995/year.
Lusha
Free PlanBest for: Individual contributors and small teams (1-5 users) with limited budgets seeking simple LinkedIn prospecting. Starting at $22.45/month.
UpLead
95% GuaranteeBest for: Teams prioritizing data accuracy above all else with real-time email verification and refunds for bounced emails. Month-to-month flexibility available.
Frequently Asked Questions
Should You Choose Cognism?
After comprehensive evaluation, Cognism establishes itself as the premier B2B sales intelligence platform for EMEA-focused revenue teams. The combination of 200M+ European contacts, Diamond Data's 87% phone accuracy, and industry-leading GDPR compliance creates an unmatched value proposition for organizations prioritizing data quality over volume.
The premium pricing ($15K-$37.5K annually) is justified for teams running cold calling-intensive motions—customer case studies show 29% conversion improvements and 3-4 hours saved per rep weekly. However, US-focused SMBs or budget-constrained startups should consider Apollo.io or Lusha as better-value alternatives.
Our Recommendation
Request the free 25-lead data sample matched to your target market. Test the accuracy in your specific geography before committing to annual contracts—this empirical approach prevents decisions based on feature lists alone.
Ready to Transform Your B2B Prospecting?
Join 4,000+ revenue teams using Cognism's phone-verified data to connect with decision-makers faster