Editor's Verdict

Best Landing Page Builder
for Small Businesses

4.4
★★★★☆
Very Good
Leadpages excels at getting beginners from zero to a live, professional landing page in under 20 minutes. With industry-leading 2.4s load times and unlimited traffic, it's the best value for small businesses focused on lead generation.

What We Love

  • Intuitive drag-and-drop builder
  • 160+ conversion-optimized templates
  • Unlimited pages, traffic & leads
  • AI Writing Assistant & Image Generator

! Could Be Better

  • A/B testing requires Pro plan ($74/mo)
  • Limited design customization
  • No free plan (14-day trial only)
✓ No credit card required • 14-day full access Start 14-Day Free Trial →

See Leadpages in Action

Real screenshots of the platform's key capabilities.

1

Drag & Drop Page Builder

Visual editor with AI-powered writing assistance built in

Leadpages drag and drop editor interface
Write with AIGenerate headlines & copy instantly
LeadmeterReal-time optimization coaching
Mobile PreviewSee responsive design live
2

Lead Enrichment Dashboard

Capture and enrich lead data automatically with detailed insights

Leadpages lead enrichment dashboard
Enriched LeadsIndustry, company & more
Smart FiltersSegment by source & form
3

Template Library

160+ conversion-optimized templates filterable by industry & goal

Leadpages template library
Sort by ConversionUse proven high-performers
Page TypesLead capture, checkout, event & more

Ready to build your first high-converting page?

Start Your Free Trial →14-day free trial • No credit card required

How Leadpages Works

1

Choose a Template

Browse 160+ conversion-optimized templates. Filter by industry, page type, or conversion rate to find the perfect starting point.

2

Customize with Drag & Drop

Use the visual editor to add your content, images, and forms. The AI Writing Assistant can generate headlines and copy for you.

3

Optimize with Leadmeter

Get real-time coaching based on 10+ years of conversion data. Leadmeter suggests improvements for headlines, CTAs, and mobile optimization.

4

Publish & Capture Leads

Go live instantly on a Leadpages subdomain or your custom domain. Leads sync automatically to your email platform or CRM.

Average Time to First Page

Most users create their first professional landing page in 15-20 minutes using templates. No coding or design skills required.

Key Features

Core

Drag & Drop Builder

Visual editor with grid-based layout. Add text, images, forms, videos, and widgets without coding.

Core

160+ Templates

Conversion-optimized designs for lead capture, sales, webinars, events, and more. Mobile-responsive by default.

Core

Leadmeter

Real-time optimization coach that analyzes your page and suggests improvements based on conversion data.

Core

Leadboxes (Pop-ups)

Exit-intent, timed, scroll-triggered, and click-triggered pop-ups for capturing more leads.

Pro

AI Writing Assistant

Generate headlines, CTAs, and body copy with AI. Get multiple variations to test and refine.

Pro

AI Image Generator

Create custom images from text descriptions. Perfect for hero images and backgrounds.

Pro

A/B Testing

Split test multiple page variants. Track conversions and automatically identify winners.

Pro

Email & SMS Marketing

Built-in email campaigns and SMS marketing. Create automated sequences without external tools.

Experience all features risk-free:

Start 14-Day Free Trial →No credit card required

Pricing Plans

Save 24% with annual billing. All plans include 14-day free trial.

Standard

$37/mo
✓ Unlimited landing pages
✓ Unlimited traffic & leads
✓ 160+ templates
✓ 1 custom domain
✓ Leadmeter coaching
✗ No A/B testing
Get Started

Advanced

Custom
✓ Everything in Pro
✓ Unlimited AI credits
✓ 50 custom domains
✓ Dedicated success coach
✓ Priority support
✓ Team accounts
Contact Sales
All plans include: 14-day free trial • No credit card required • Cancel anytime
Monthly billing: Standard $49/mo • Pro $99/mo

Is It Worth It?

15-20 min
to first page
=
$1,000+
saved vs developer*

*Average freelance landing page cost is $1,000-3,000. Leadpages lets you build unlimited pages for $37/month.

Detailed Pros & Cons

✓ Pros

Beginner-Friendly Interface

Most users create their first page in 15-20 minutes. No coding or design experience needed.

Industry-Leading Speed

2.4-second average load time—30% faster than competitors. Better for SEO and conversions.

Unlimited Everything

No caps on pages, traffic, or leads. Unlike competitors with visitor limits, you can scale freely.

AI-Powered Content Creation

Writing Assistant generates headlines and copy. Image Generator creates custom visuals from text.

Conversion-Focused Templates

160+ templates based on real conversion data. Filter by performance to use proven designs.

✗ Cons

A/B Testing Locked to Pro

Split testing requires $74/month Pro plan. Competitors like Landingi include it on entry plans.

Limited Design Flexibility

Grid-based editor restricts pixel-perfect customization. Advanced designers may feel constrained.

No Free Plan

Only a 14-day trial available. Landingi and some others offer permanent free tiers.

Fewer Integrations

40+ native integrations vs Landingi's 170+. Some platforms require Zapier workarounds.

Basic Analytics

Standard plan analytics are limited. No heatmaps or session recordings like Instapage offers.

Leadpages vs Alternatives

How does Leadpages stack up against the competition?

FeatureLeadpagesUnbounceInstapageLandingi
Starting Price$37/mo$74/mo$79/mo$24/mo
Free Trial14 days14 days14 daysLimited free
Templates160+150+500+400+
Page Load Speed2.4 sec2.8-3.2 sec3.0 sec2.8 sec
A/B TestingPro+ only✓ All plans✓ All plans✓ All plans
AI Features✓ Pro+✓ All plans✓ All plans✓ All plans
Best ForBeginnersAgenciesEnterprisesBudget users

Which Tool Is Right For You?

Unbounce

Smart Traffic AI

Best for: Agencies and performance marketers who need advanced AI optimization. Smart Traffic automatically routes visitors to best-converting variants.

Instapage

Enterprise

Best for: Enterprise teams and agencies needing advanced collaboration, heatmaps, and personalization features. Higher price, more advanced capabilities.

Landingi

Budget Option

Best for: Budget-conscious users who want more features at a lower price. 400+ templates and A/B testing on all plans starting at $24/month.

HubSpot

All-in-One

Best for: Growing teams who need CRM + marketing automation + landing pages in one platform. Higher budget required ($890+/mo for full features).

Frequently Asked Questions

Yes, for small businesses and beginners focused on lead generation. Leadpages offers the best balance of ease-of-use, performance (2.4s load times), and value at $37/month. However, if you need A/B testing or advanced AI features, you'll need the Pro plan at $74/month.
Leadpages pricing starts at $37/month (annual) for Standard, $74/month for Pro, and custom pricing for Advanced. Monthly billing costs more: $49/month for Standard and $99/month for Pro. All plans include a 14-day free trial with no credit card required.
No, Leadpages doesn't offer a permanent free plan. However, they provide a 14-day free trial with full access to all features of your chosen plan, no credit card required. After the trial, you can often extend for 30 more days if you attempt to cancel.
Leadpages is 50% cheaper ($37 vs $74/month) and easier to use, making it better for beginners and small businesses. Unbounce offers more advanced features like Smart Traffic AI optimization and dynamic text replacement, making it better for agencies and performance marketers running high-budget PPC campaigns.
Absolutely. Leadpages is specifically designed for non-technical users. The drag-and-drop editor, pre-built templates, and AI writing tools mean you can create professional landing pages in 15-20 minutes without writing a single line of code.
Leadpages integrates with 40+ tools natively including Mailchimp, HubSpot, Salesforce, ActiveCampaign, Stripe, PayPal, Shopify, and Klaviyo. Additional integrations are available through Zapier, connecting to 100+ more platforms like Brevo, MailerLite, and Airtable.
Final Verdict

Should You Try Leadpages?

Leadpages delivers on its promise of making landing page creation accessible to everyone. If you're a small business owner, solopreneur, or marketer who needs professional pages without the technical headaches, Leadpages is an excellent choice.

The main limitations are the A/B testing restriction on Standard plan and less design flexibility than competitors. But for most users focused on lead generation, the speed, ease-of-use, and unlimited traffic make it well worth $37/month.

Our Recommendation

Start with the 14-day free trial on the Pro plan to test A/B testing and AI features. If you don't need those, Standard at $37/month is exceptional value for unlimited pages and traffic.

Start Your Free Trial →
4.4
★★★★☆
Very Good
About This Review: We analyzed Leadpages' features, pricing, and user feedback across multiple sources. Pricing verified December 2025. This review contains affiliate links—we may earn a commission at no extra cost to you.