Reply.io
AI-powered sales automation with multichannel outreach across email, LinkedIn, calls, SMS, and WhatsApp. Let Jason AI handle prospecting while you focus on closing deals.
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The Most Powerful Multichannel
Sales Automation Platform
After extensive testing, Reply.io stands out for its true multichannel automation and Jason AI SDR. Users report 30-50% reduction in manual work with industry-leading support (2-3 minute response times).
✓ What We Love
- 5 channels in one sequence (email, LinkedIn, calls, SMS, WhatsApp)
- Jason AI generates sequences and handles replies
- Exceptional 24/7 support (2-3 min response)
- Advanced conditional if-then sequencing
! Could Be Better
- Steep learning curve (2-4 weeks)
- Pricing adds up with channel add-ons
- LinkedIn automation less stable than Lemlist
See Reply.io in Action
Real screenshots from our hands-on testing of the platform.
Jason AI Writing Assistant
Create entire outreach sequences with AI in minutes
Multichannel Sequence Builder
Visual workflow editor with conditional branching
Email Editor with Personalization
Dynamic variables and AI-powered customization
All Channel Steps Available
Email, Call, SMS, WhatsApp, LinkedIn, Zapier, Task
Jason AI Setup Wizard
Tell AI about your business and it creates sequences
B2B Lead Search Database
Access 1B+ contacts with real-time data
Campaign Dashboard & History
Track all sequences, credits used, and contacts found
Ready to automate your sales outreach?
Start Your Free Trial →14-day free trial • No credit card requiredHow Reply.io Works
Connect Your Channels
Link your email accounts (Gmail, Outlook, or SMTP), LinkedIn profile, and phone system. OAuth for major providers means no passwords needed.
Build or Generate Sequences
Create multichannel sequences manually with the visual editor, or let Jason AI generate complete campaigns from your business description in minutes.
Add Prospects & Launch
Import leads via CSV, Chrome extension, or search Reply.io's 1B+ database. Add them to sequences and let automation handle the outreach.
AI Handles Responses
Jason AI categorizes replies, suggests responses, and can automatically book meetings. You focus on qualified conversations only.
Multichannel Intelligence
Reply.io's conditional logic means prospects automatically move to different channels based on engagement. Opened email but didn't reply? LinkedIn message. Clicked link? Phone call. It adapts in real-time.
Key Features
Email Sequences
Unlimited email sending with Gmail API integration for 15% better deliverability. Includes warmup and validation.
LinkedIn Automation
Connection requests, messages, InMails, profile visits, and post engagement—all automated in your sequences.
Calls & SMS
Built-in dialer with call transcripts. Send SMS and WhatsApp messages directly from your sequences.
Jason AI SDR
AI generates sequences, writes personalized emails, handles responses, and books meetings automatically.
Email Deliverability
Unlimited warmup, email validation, custom tracking domains, and SPF/DKIM/DMARC guidance.
Conditional Logic
If-then branching based on opens, clicks, replies. Sequences adapt automatically to prospect behavior.
B2B Database
Access 1B+ real-time contacts with intent signals. 220M+ US contacts, 15M+ companies searchable.
70+ Integrations
Native sync with Salesforce, HubSpot, Pipedrive. Plus Zapier for 1,000+ additional apps.
Reply.io Pricing Plans
All plans include 14-day free trial. Annual billing saves up to 40%.
Email Volume
Multichannel
AI SDR (Jason)
Agency Plan: $166+/month with unlimited users and white-label options
Real Cost Example
Base plan ($89×5) + LinkedIn add-on ($69×5). Users report 8-15X ROI from increased meetings booked.
See full pricing breakdown:
View All Plans →Detailed Pros & Cons
✓ Pros
One of the few platforms that genuinely integrates email, LinkedIn, calls, SMS, and WhatsApp into coherent workflows with conditional logic.
Unlike overhyped AI features elsewhere, Jason AI generates usable sequences, personalizes at scale, handles responses, and books meetings.
2-3 minute average response time via 24/7 live chat. Real humans, not chatbots. Consistently cited as primary reason users stay.
Gmail API integration (15% open rate boost), unlimited warmup, email validation, and custom tracking domains.
If-then logic that adapts sequences based on prospect behavior. Opened but didn't reply? Auto-switch to LinkedIn.
✗ Cons
Plan for 2-4 weeks to become proficient. Interface is powerful but cluttered. Not plug-and-play like simpler tools.
Base plans look affordable but LinkedIn (+$69) and SMS/Calls (+$29) add-ons accumulate. 5-person team costs ~$790/month.
Works but has reliability issues. Cookie sessions expire, connection limits sometimes buggy. Lemlist handles LinkedIn better.
Findy extension for LinkedIn capture works ~70% of the time. Sometimes misses emails or fails to load.
Unlike Apollo.io (275M+ contacts), Reply.io requires external data sources or paid credits for prospecting.
Reply.io vs Alternatives
How does Reply.io compare to other lead generation and sales automation tools?
| Feature | Reply.io | Apollo.io | ZoomInfo | Lusha |
|---|---|---|---|---|
| Starting Price | $49/mo | $49/mo | Custom | Free tier |
| Free Trial | 14 days | Free tier | Demo only | 5 credits free |
| Contact Database | 1B+ contacts | 275M+ contacts | 600M+ contacts | 100M+ contacts |
| Email Sequences | ✓ Advanced multichannel | ✓ Built-in | ✓ Basic | ✗ Requires integration |
| Phone Data | ✓ With dialer | ✓ Good coverage | ✓ Premium accuracy | ✓ Direct dials focus |
| Best For | Sales engagement | All-in-one platform | Enterprise data | SMB prospecting |
Which Tool Is Right For You?
Reply.io
Sales EngagementBest for: Teams needing AI-powered sales engagement with multichannel sequences. Combines outreach automation with contact data enrichment. Jason AI handles prospecting, responses, and meeting booking.
Apollo.io
Free TierBest for: Teams wanting an all-in-one platform with data, email sequences, and dialer built-in. Better email deliverability and transparent pricing. 275M+ contacts included.
ZoomInfo
EnterpriseBest for: Mid-market and enterprise teams with budget for premium data. Highest accuracy (95-98%) with advanced intent signals and orchestration capabilities.
UpLead
Accuracy GuaranteeBest for: Teams prioritizing email deliverability. 95% accuracy guarantee with credit refunds for bounced emails. Transparent pricing with no hidden fees.
Lusha
Free TierBest for: SMBs and individual sales reps needing quick access to direct dials and verified emails. Simple Chrome extension with easy CRM integration.
Seamless.AI
Phone Data FocusBest for: Sales teams focused on cold calling who need strong phone number coverage. Works well as a supplementary data source alongside other tools.
Cognism
GDPR-FirstBest for: Teams selling into Europe or requiring strict GDPR compliance. Phone-verified mobiles with Diamond Data and strong EMEA coverage.
Frequently Asked Questions
Should You Try Reply.io?
After extensive testing, Reply.io delivers genuine value for B2B sales teams serious about multichannel outreach. The combination of 5-channel automation, Jason AI SDR, and industry-leading support (2-3 minute response times) sets it apart from competitors.
The tradeoffs are real: steep learning curve, escalating pricing with add-ons, and LinkedIn automation that needs work. But for growing teams with budget and commitment, the 30-50% productivity gains justify the investment.
Our Recommendation
Start with the 14-day free trial on the Multichannel plan. Connect your primary email and test Jason AI's sequence generation. If your team sends 50+ outreach messages daily across multiple channels, Reply.io will likely deliver strong ROI.
Ready to Automate Your Sales Outreach?
Join 3,000+ companies using Reply.io to scale multichannel prospecting with AI
