Moosend

(4.2)
Verified

Save 80% on email marketing costs while getting enterprise-level automation. Moosend transforms your email marketing with unlimited sends from just $9/month. Get 25+ automation triggers, AI-powered personalization, and real-time website tracking that rivals platforms costing 5x more. Everything you need for professional email marketing—without the enterprise price tag.

Pricing Model: Paid from $9/mo (30-day free trial)
Moosend AI email writer interface showing drag-and-drop editor, automation workflows, and real-time analytics

What is Moosend?

Moosend revolutionizes email marketing for businesses that refuse to overpay.

This email marketing software delivers enterprise-grade features at startup-friendly prices. While competitors charge thousands monthly, Moosend provides the same sophistication starting at just $9/month.

The platform combines everything you need:

  • Unlimited email sends (no hidden limits)
  • 25+ automation triggers (including weather-based)
  • AI-powered personalization (content + recommendations)
  • Real-time website tracking (behavioral triggers)
  • Drag-and-drop builders (emails, landing pages, forms)

What makes Moosend different?

Moosend includes everything in one transparent plan—no tiered features, no upsells, no feature gates. Every paid plan gets full access to automation, AI tools, and unlimited sends.

The platform's behavioral-driven approach sets it apart. Moosend tracks every visitor action—product views, cart additions, page visits—then automatically triggers personalized emails.

Recent 2025 updates transformed Moosend:

  • Enhanced AI features for content generation
  • New automation triggers responding to field changes
  • Improved mobile functionality
  • Advanced audience discovery using machine learning

Email Marketing Automated

Expert Rating

4.2 /5

⭐⭐⭐⭐⭐

Tool Information

  • Category: Email Marketing Tool
  • Starting Price: $9/month
  • Free Trial: 30 days
  • Platform: Cloud-based
  • Best For: SMB Automation

Our Verdict

Best Value Platform

Unbeatable pricing with unlimited sends from $9/month. Advanced automation rivals platforms 5x the cost.

How Moosend Works

Moosend transforms complex email marketing into a simple, visual process.

Step 1: Smart List Building

Import subscribers instantly via CSV, API, or native integrations. The platform automatically creates dynamic segments.

  • Combine purchase history with engagement
  • Create hyper-targeted groups
  • Auto-segment based on behavior

Step 2: Visual Campaign Creation

Choose from 115+ templates or build from scratch. No coding required.

  • Countdown timers for urgency
  • Product recommendation blocks
  • Mobile-responsive by default
  • AI-powered subject line suggestions

Step 3: Automation Workflows

25+ triggers rival enterprise solutions:

  • Email opens and clicks
  • Website actions and page visits
  • Cart abandonment
  • Weather conditions (unique!)

Step 4: Real-Time Tracking

Monitor every visitor interaction:

  • Product views and browsing patterns
  • Cart additions and purchases
  • Time spent on pages

Step 5: AI Optimization

The AI continuously learns:

  • Product recommendations increase AOV by 31%
  • Send-time optimization boosts opens
  • Predictive segmentation identifies VIPs

Step 6: Real-Time Analytics

Track everything that matters:

  • Heat maps showing clicks
  • Device-level data
  • Revenue attribution per campaign

Key Features & Capabilities

🚀

Advanced Marketing Automation

Build sophisticated customer journeys with 25+ triggers including website behavior, email interactions, field changes, and unique weather conditions. Pre-built recipes cover essential scenarios while the visual builder enables unlimited customization.

📊

Real-Time Website Tracking

Monitor every visitor interaction to capture product views, cart additions, and browsing patterns. This behavioral data automatically syncs with subscriber profiles, enabling immediate triggered responses.

🤖

AI-Powered Personalization

Leverage AI for dynamic product recommendations, automated content generation, and predictive segmentation. The system analyzes patterns to suggest relevant products and optimal send times.

✉️

Unlimited Email Sending

Send unlimited emails across all paid plans without per-message charges. This transparent pricing provides predictable costs and enables frequent communication without budget constraints.

🎨

Drag-and-Drop Builders

Create professional emails, landing pages, and forms using intuitive visual editors. 115+ mobile-responsive templates provide starting points for any campaign.

🎯

Advanced Segmentation

Create dynamic audience segments using demographics, behavior, purchase history, and custom fields. Segments update automatically in real-time for laser-focused targeting.

🛒

Native eCommerce Integration

Seamless connections with Shopify, WooCommerce, and Magento enable automatic product imports, cart abandonment sequences, and revenue tracking.

📱

Mobile-Optimized Platform

Manage campaigns, monitor analytics, and adjust automations through Moosend's fully responsive mobile interface. Perfect for on-the-go management.

Moosend Pricing Plans

Pro 500

$9/mo

(500 contacts)

  • Unlimited email campaigns
  • Marketing automation workflows
  • Landing pages & forms
  • Real-time analytics
  • 24/7 customer support
  • 30-day free trial

Moosend+

Custom

(10,000+ contacts)

  • All Pro features included
  • Dedicated IP addresses
  • Advanced team collaboration
  • Single Sign-On (SSO)
  • Audience Discovery AI
  • Dedicated account manager

Key Pricing Insights:

  • All plans include unlimited email sends (rare at this price)
  • 20% discount with annual billing
  • 25% extra discount for non-profits
  • 30-day free trial with 1,000 contacts (no credit card)

Important: Unlike competitors, Moosend doesn't charge extra for features. Everything—automation, landing pages, AI tools—is included in every paid plan.

Moosend vs Competitors: Detailed Comparison (September 2025)

Feature Moosend Klaviyo Brevo GetResponse Mailchimp
💰 Starting Price $9/month $45/month $25/month $19/month $20/month
📧 Email Sends Unlimited Limited 20,000/mo Unlimited Limited
🤖 AI Features Content + Recommendations Advanced Basic Moderate Limited
⚡ Automation 25+ triggers Advanced Basic Advanced Moderate
📊 Templates 115+ 40+ 75+ 500+ 300+
🛒 eCommerce Strong Excellent Moderate Good Moderate
📱 Mobile App Full features Moderate Basic Good Limited
🆓 Free Trial 30 days Limited free Free plan 30 days Free plan
🎯 Best For SMB automation Large eCommerce Multichannel All-in-one Beginners

Key Takeaway: Moosend delivers exceptional value with unlimited sends from $9/month and advanced automation features typically found in enterprise solutions. While Klaviyo excels for large eCommerce and GetResponse offers more templates, Moosend provides the optimal balance of features, usability, and affordability for SMBs.

Pros and Cons

Pros

Exceptional value proposition. At $9/month with unlimited sends, Moosend costs 80% less than comparable platforms while delivering enterprise-level features. The sophisticated automation system includes 25+ triggers including unique weather-based conditions unavailable elsewhere at this price point.

Powerful personalization and tracking. Real-time website monitoring captures every visitor interaction, triggering personalized sequences automatically. The AI-powered engine increases engagement through dynamic content and product recommendations that boost average order value by 31%.

Transparent, all-inclusive pricing. No feature restrictions, no upsells, no surprises. Every plan includes full access to automation, AI tools, and unlimited sends. Plus, the platform is fully mobile-optimized with 24/7 support across all plans—rare at this price point.

Cons

Limited design resources. With only 115+ templates compared to competitors offering 300-500+, creative options feel constrained. The platform also requires Zapier for many integrations that competitors offer natively, adding complexity and potential costs.

Learning curve and restrictions. Advanced automation features can overwhelm beginners despite the visual interface. Some users report frustration with strict bounce rate monitoring that can lead to account suspensions without warning.

Missing capabilities. The analytics remain basic, lacking advanced attribution modeling found in premium platforms. Notably absent is SMS marketing, requiring a separate solution like Brevo for multichannel campaigns.

Who Should Use Moosend

Small to Medium Businesses

Moosend is perfect for growing companies that need professional automation without enterprise costs. The unlimited sends eliminate budget constraints that plague other platforms, while delivering 43% lower costs than comparable solutions. You get enterprise-level features at startup prices, making it ideal for businesses ready to scale their email marketing without breaking the bank.

eCommerce Store Owners

Online retailers find exceptional value in Moosend's eCommerce capabilities. Native integrations with Shopify, WooCommerce, and other major platforms enable seamless product syncing and purchase tracking. The platform typically achieves a 29% cart recovery rate through intelligent abandoned cart sequences, while AI-powered product recommendations can increase average order value by 31%.

Marketing Agencies

Agencies appreciate Moosend's white-label capabilities and transparent pricing structure. The visual workflow builder makes it easy to create custom automations for each client, while the ability to manage multiple accounts from a single dashboard streamlines operations. The predictable pricing model simplifies client billing and ensures healthy margins.

Budget-Conscious Organizations

Non-profits and startups benefit from Moosend's commitment to accessibility. Beyond the already low pricing, non-profits receive an additional 25% discount. Every feature is included in the base plan—no surprise upgrades needed. The 30-day free trial with full access to all features allows thorough evaluation before committing.


Consider Alternatives If:

• You need SMS marketing capabilities → Try Brevo for multichannel communication
• You require 100+ native integrations → Mailchimp offers broader connectivity
• You run enterprise-scale eCommerce → Klaviyo provides deeper analytics

Frequently Asked Questions

What is Moosend and how does it work?

Moosend is an affordable email marketing automation platform that helps businesses create, send, and optimize email campaigns. It combines drag-and-drop editors, behavioral triggers, and real-time tracking to automate customer communications. The platform monitors visitor behavior and triggers relevant email sequences automatically.

How much does Moosend cost?

Moosend pricing starts at $9/month for 500 contacts with unlimited email sends. Plans scale to $24/month for 2,000 contacts and $88/month for 10,000 contacts. All plans include a 30-day free trial with full features. Annual billing provides 20% discounts, and non-profits get an additional 25% off.

Does Moosend have a free plan?

Moosend offers a comprehensive 30-day free trial with full access to all Pro features, unlimited emails to 1,000 subscribers, and no credit card required. While they don't have a permanent free plan, the extended trial provides ample time to evaluate the platform.

What automation features does Moosend offer?

Moosend provides 25+ automation triggers including email opens, website behavior, purchase actions, field changes, and unique weather conditions. Pre-built recipes cover common scenarios like welcome sequences and cart abandonment. The visual workflow builder supports complex conditional logic and multi-step journeys.

How does Moosend compare to Mailchimp?

Moosend offers better value with unlimited sends at $9/month versus Mailchimp's $20/month with limits. Moosend includes all features in one plan while Mailchimp gates advanced tools behind higher tiers. However, Mailchimp provides more templates and native integrations.

Can Moosend integrate with eCommerce platforms?

Yes, Moosend offers native integrations with Shopify, WooCommerce, Magento, and PrestaShop. The platform automatically imports product data, tracks purchases, and enables cart abandonment recovery. AI-powered product recommendations can increase cross-sells by up to 31%.

What AI features does Moosend include?

Moosend's AI capabilities include content generation for subject lines and email copy, predictive audience segmentation, product recommendation engines, and send-time optimization. The Enterprise Audience Discovery tool uses machine learning to identify high-value segments and predict purchase intent.

Is Moosend suitable for beginners?

Absolutely. Moosend features intuitive drag-and-drop editors and pre-built templates. Most users create their first campaign within 30 minutes. The platform provides extensive documentation, video tutorials, and 24/7 support to assist new users.

What are Moosend's main limitations?

Limitations include a smaller template library, fewer native integrations requiring Zapier, and basic analytics. Some users report strict bounce rate monitoring. The platform is email-focused, lacking SMS marketing found in solutions like Brevo.

Does Moosend offer good customer support?

Moosend provides 24/7 live chat and email support across all plans, uncommon at their price point. Support quality receives mixed reviews. The platform includes comprehensive documentation, video tutorials, and a knowledge base. Enterprise customers receive dedicated account management.

Try Moosend Free

4.2 ⭐⭐⭐⭐⭐
  • ✓ 30-day free trial
  • ✓ Unlimited email sends
  • ✓ 25+ automation triggers
  • ✓ AI-powered features
Start Free Trial

Tool Specifications

Category
Email Marketing Tool
Starting Price
$9/month
Free Trial
30 days
Platform
Cloud-based
Website
moosend.com

Why Trust Our Analysis

  • 🔬 Hands-on platform testing
  • 🎯 Unbiased assessment
  • 📊 Real-world testing data
  • 🔄 Regular updates

🎯 Final Verdict

Best Value Platform

Moosend earns a solid 4.2/5 rating as the smartest choice for budget-conscious businesses seeking professional email marketing without enterprise costs.

The platform successfully bridges the gap between basic email tools and expensive enterprise solutions. You get sophisticated features like behavioral triggers, AI-powered personalization, and real-time website tracking—all starting at just $9/month with unlimited sends.

While the template library is smaller than some competitors and you'll need Zapier for certain integrations, these limitations become negligible when you're paying 80% less than comparable platforms while achieving professional results.

The 2025 updates strengthening AI capabilities and mobile functionality, combined with the generous 30-day free trial, make this the perfect time to switch. For SMBs prioritizing automation value over feature breadth, Moosend delivers exceptional ROI.

4.2/5

The smart choice for affordable email marketing automation

Ready to Transform Your Email Marketing with Intelligent Automation?

Join thousands of businesses achieving professional results with Moosend's affordable platform.

30-day free trial • No credit card required • Unlimited email sends