Omnisend

Omnisend is an all-in-one marketing automation platform that unifies email, SMS, and web push notifications specifically for ecommerce businesses, enabling seamless multi-channel campaigns from a single dashboard.

Founded as an ecommerce-first solution, Omnisend has grown to serve over 150,000 brands worldwide as of November 2025, delivering an impressive average ROI of $68 for every dollar spent by US merchants on paid plans—approximately double the industry standard for email marketing. The platform distinguishes itself through deep integration with major ecommerce platforms including Shopify, WooCommerce, BigCommerce, Wix, and Magento.

The platform's signature strength lies in omnichannel integration. While competitors treat email, SMS, and push notifications as separate channels requiring different tools or workflows, Omnisend seamlessly combines all three within unified automation sequences. This creates consistent customer experiences and drives 47% higher conversions compared to single-channel approaches, according to industry benchmarks.

Real-world performance data demonstrates Omnisend's effectiveness for ecommerce. During Black Friday/Cyber Monday 2024, merchants using the platform achieved welcome automation conversion rates of 63.66%, abandoned cart automations converting at 44.57%, and automated emails driving 30% of all email orders despite representing just 3% of sends. The average email open rate across Omnisend users reached 26.64% in 2024, marking the fourth consecutive year of growth.

Email Marketing and Template Editor

Omnisend provides a comprehensive email marketing suite with over 250 professionally designed, mobile-responsive templates optimized specifically for ecommerce campaigns. The drag-and-drop builder enables non-technical users to create sophisticated emails without coding knowledge while supporting custom HTML for advanced users requiring complete design control.

The visual editor features a comprehensive block library including text blocks, images, product blocks that dynamically pull catalog data, buttons, dividers, social media links, videos, countdown timers, and custom HTML sections. The signature Product Picker allows merchants to add items directly from their store catalog into emails with one click, automatically including product titles, images, prices, and links—eliminating manual copying and ensuring accuracy.

All templates automatically adapt to desktop, tablet, and mobile devices with responsive design ensuring optimal display across screen sizes. The platform includes dark mode preview functionality, showing how emails appear in dark mode-enabled clients—increasingly important as more users adopt this setting.

Marketing Automation and Pre-Built Workflows

Omnisend's automation capabilities center on 27 pre-built, ecommerce-specific workflow templates that merchants can customize and launch within minutes. These templates cover every stage of the customer lifecycle including welcome series with purchase intent tracking, abandoned cart recovery with multi-step email and SMS sequences, browse abandonment campaigns, post-purchase cross-sells and review requests, win-back campaigns for inactive customers, product replenishment reminders, and birthday or anniversary messages.

The visual flow builder enables sophisticated multi-step sequences triggered by real-time customer behaviors. Merchants can drag and drop email, SMS, and web push notification blocks, add strategic delays (minutes, hours, days, or specific times), insert conditional splits based on customer attributes or behaviors, and apply tags for progress tracking—all without technical expertise.

Abandoned cart automation demonstrates the platform's effectiveness. Merchants using Omnisend's cart recovery workflows achieve 44.57% conversion rates on average, often representing the highest ROI of any marketing tactic. The combination of strategic timing, personalized product displays, and multi-channel follow-up maximizes recovery potential.

40+ AI-Powered Marketing Features

Omnisend has invested heavily in artificial intelligence throughout 2025, rolling out advanced capabilities that automate content creation, optimize targeting, and personalize customer experiences at scale.

AI Content Generation

The platform's Email AI generates complete, branded email content including subject lines, preview text, and body copy based on campaign goals and your brand voice. The system analyzes your website and existing content to mirror your tone and style automatically, maintaining consistency across all campaigns without manual writing. Subject Line AI suggests high-converting options based on performance data from millions of historical emails, while SMS AI creates message variations optimized for character limits and urgency.

Flow-Aware Content Generation represents a significant advancement launched in 2025. When creating messages within automation sequences, Omnisend's AI analyzes your entire workflow to suggest content that maintains consistency and progression throughout the customer journey. This context-aware approach avoids repetition while building urgency across multiple touchpoints, significantly improving conversion optimization compared to creating each message in isolation.

AI Segment Builder

The AI Segment Builder enables creating complex audience segments from simple natural language prompts. Describe your target audience—"customers who bought jeans but not socks in the last 30 days" or "subscribers who haven't opened emails in three months"—and the AI instantly translates this into precise targeting criteria. This democratizes advanced segmentation for small marketing teams without requiring technical expertise or knowledge of complex filter logic.

Pre-built Smart Segments provide ready-made audiences based on common ecommerce patterns including high-value customers, lapsed buyers, and engagement-based groups. Segments update dynamically in real-time as customer behavior changes, ensuring campaigns always target the most current audience.

Predictive Personalization

The Personalized Product Recommender analyzes individual browsing behavior, purchase patterns, and collective consumer trends to suggest products each customer is most likely to buy. Viewed Product Recommendations automatically showcase recently browsed items in emails and SMS, creating dynamic "you recently viewed" sections without manual configuration. Past Purchase Recommendations use historical buying patterns to suggest complementary products, replenishment items, or upgrades.

Conditional Content Campaigns adapt entire email sections based on recipient characteristics. Show different product categories to different customer segments, display varied messaging to VIP versus new customers, or customize offers based on purchase history—all within a single campaign rather than creating multiple versions manually.

Predictive Analytics

Churn prediction identifies customers at risk of disengagement or leaving based on behavioral patterns, enabling proactive win-back campaigns before customers lapse. Purchase intent signals analyze browsing behavior, cart activity, and engagement patterns to predict which customers are most likely to convert soon, allowing strategic timing of promotional offers. Send-time optimization predicts when individual customers are most likely to open and engage with emails, automatically scheduling sends for optimal timing rather than using generic best practices.

SMS Marketing Integration

SMS capabilities integrate deeply throughout Omnisend, available on all plans with volume varying by tier. The platform supports global SMS across 22 countries with competitive international pricing, enabling worldwide reach for growing brands.

SMS automation workflows combine seamlessly with email in multi-channel sequences, creating unified customer journeys. Abandoned cart recovery might send an initial email, follow up with SMS if no response, then deliver a final push notification—all coordinated automatically from one workflow. Two-way conversational SMS enables dialogue with customers, while dynamic discount codes create unique offers personalized to each recipient.

SMS pricing uses a credit-based system where US messages cost approximately $0.015 per SMS, with international rates varying by destination. The Pro plan includes monthly SMS credits equal to the plan price—for example, a $59 plan includes roughly $59 in SMS credits (approximately 3,933 US messages). SMS Shortlinks with custom-branded domains enhance recognition and click-through rates by using your brand name in links rather than generic shorteners.

Forms and List-Building Tools

Omnisend offers versatile signup form options with advanced customization and gamification features proven to boost conversion rates. Form types include exit-intent popups capturing leaving visitors, Wheel of Fortune gamified signup forms that increase submission rates by 14-65%, multi-step customizable forms reducing friction, landing pages for dedicated promotion campaigns, and persistent signup boxes providing non-intrusive opt-in opportunities.

The platform's A/B Testing for Forms allows testing different versions to identify highest-converting designs, headlines, incentives, and display rules. Tests run automatically with the winner selected based on submission rates, eliminating guesswork from optimization. All forms include TCPA and GDPR-compliant consent collection mechanisms, ensuring legal compliance across jurisdictions.

Campaign Booster for Automatic Resends

Campaign Booster represents a unique feature unavailable in competing platforms. The tool automatically resends campaigns with different subject lines to non-openers or non-clickers, dramatically improving campaign performance without additional manual effort.

Merchants using Campaign Booster achieve up to 133% higher attributed order rates and 30% increases in open rates compared to initial sends. The feature offers customizable timing (2-48 hours after original send), channel selection (email or SMS), and targeting options (those who didn't open or didn't click). Booster campaigns schedule automatically and can be configured during campaign creation or within 46 hours after initial send.

Advanced Customer Segmentation

The segmentation engine enables creating dynamic audience segments using extensive data points including purchase history (frequency, recency, products bought), average order value and total customer spend, browsing behavior and cart activity, email and SMS engagement patterns, customer lifecycle stages (new, loyal, at-risk, lapsed), and custom tags and properties. Segments update in real-time as customer behavior changes, ensuring campaigns always target the most current, relevant audiences.

Shopify Segments Sync (launched August 2025) allows syncing customer segments directly from Shopify into Omnisend with hourly automatic updates, eliminating manual list recreation and reducing targeting mistakes. Merchants can leverage Shopify's native segmentation capabilities while accessing Omnisend's superior automation and multi-channel features.

130-160+ Integrations and API Access

Omnisend integrates with major platforms across the ecommerce ecosystem including Shopify, WooCommerce, BigCommerce, Wix, and Magento for ecommerce platforms with deep native connections; Yotpo, Okendo, Judge.me, and Loox for review collection; Recurly, Chargebee, Recharge, and Bold for subscription management; Wonderment, ShipStation, and AfterShip for shipping and logistics; Gorgias and Zendesk for customer service integration; Viral Loops and Joy Loyalty for referral programs; and Zapier for connecting thousands of additional apps through automation.

The Omnisend API v5 (latest version) provides robust capabilities for custom integrations including contact management, event tracking for automation triggers, order and cart data syncing, product catalog management, campaign and automation control, and custom property management. API rate limits communicate clearly via response headers, enabling developers to build reliable custom integrations.

Reporting and Analytics Dashboard

Omnisend completely overhauled its reporting engine in early 2025, delivering enhanced capabilities including revenue attribution by campaign and automation, customer lifetime value tracking, cross-channel performance analysis (email, SMS, push), heat map functionality for email engagement visualization, deliverability monitoring with optimization suggestions, link tracking across all channels, and custom date ranges for granular analysis.

Advanced Reporting (exclusive to Pro plan) provides deeper insights including segment-level performance analysis, open rates and click rates for all customer segments, placed order rates showing conversion effectiveness, and revenue generated by each segment. Historical data access extends to 18 months on Pro plans versus 6 months on Standard and 1 month on Free, enabling longer-term trend analysis for optimization.

Setting up Omnisend takes 15-30 minutes for basic configuration, with most merchants sending their first automated emails within 1-2 hours of account creation.

Omnisend offers transparent, feature-complete pricing across three main tiers, with all plans including core automation, segmentation, and AI capabilities—a key differentiator from competitors who gate features behind premium plans.

Understanding Email Send Allowances

The Standard plan provides 12× your contact count in monthly email sends. For 500 contacts, you receive 6,000 monthly emails; for 10,000 contacts, 120,000 monthly emails. This generous allowance accommodates regular campaigns plus automation without overage fees. The Pro plan eliminates send limits entirely with unlimited emails, ideal for merchants sending frequent campaigns during peak seasons or testing multiple campaign variations.

SMS Credit Pricing

SMS uses a credit-based system where US messages cost approximately $0.015 per SMS (160 characters). International rates vary—UK messages require higher credits, Canada uses moderate pricing, and other countries have destination-specific costs. MMS (multimedia messages) cost roughly 3× more than standard SMS.

The Pro plan includes monthly SMS credits equal to the plan price. A $59 Pro plan includes approximately $59 in SMS credits (roughly 3,933 US messages), while a $150 Pro plan includes $150 in credits (approximately 10,000 US messages). Free and Standard plans receive minimal SMS credits, requiring top-up purchases for volume sending at $0.015/message for US destinations.

Omnisend serves specific user segments exceptionally well while being less suitable for others. Understanding whether your needs align with the platform's ecommerce specialization helps determine if the investment delivers proportional value.

Independent benchmarks and customer case studies demonstrate Omnisend's capabilities across key performance metrics including revenue attribution, automation ROI, deliverability, and AI optimization impact.

Black Friday/Cyber Monday 2024 Performance

During the critical BFCM period, Omnisend merchants achieved exceptional results demonstrating the platform's effectiveness during peak shopping seasons. Automated emails achieved 45.43% open rates and 26.45% click-to-conversion rates, significantly outperforming campaign sends. Automations accounted for 30% of all email orders in November despite representing just 3% of total sends, highlighting the efficiency of strategic automation.

Welcome automation converted at 63.66% during BFCM, while abandoned cart sequences maintained 44.57% conversion rates even during the high-traffic period. Email sales increased 4.4% year-over-year, generating over $88 million for US brands during BFCM week alone. Average order value surged 55% year-over-year to $235.94, demonstrating that well-timed, personalized campaigns drive larger purchases.

Rachel Riley Case Study

British childrenswear brand Rachel Riley provides a real-world example of Omnisend's impact. During Black Friday/Cyber Monday 2024, 48.1% of total store revenue came directly from Omnisend campaigns and automations. Automations specifically accounted for 46% of Omnisend-driven revenue, demonstrating the power of set-and-forget workflows. Year-over-year revenue from Omnisend increased by 77.33% compared to 2023, showing consistent growth as the brand optimized their email and SMS strategies.

Annual Performance Benchmarks

Omnisend's 2025 Ecommerce Marketing Report reveals consistent performance improvements across the platform's 150,000+ brands. Average email open rates reached 26.64% in 2024, marking the fourth consecutive year of growth. While click rates decreased to 1.22% from 1.49%, clicks converted 27.6% more often, indicating improved targeting quality over quantity.

Automated emails drove 37% of all email-generated sales despite representing just 2% of total email volume—a 18.5× efficiency multiplier demonstrating automation's ROI advantage. SMS campaigns achieved 3.64% click-to-conversion rates with automations at 2.04%, while web push notifications reached 50.71% open rates for automations with 24.18% click-to-conversion.

AI Optimization Impact

The platform's AI-powered features deliver measurable performance improvements. Forms AI optimization increased submission rates by 14-65% through automated testing of display variations, incentive strategies, and timing. Campaign Booster automatic resends achieve 30-133% performance improvements without manual effort, essentially doubling campaign effectiveness through strategic timing and subject line variation.

AI-generated subject lines perform comparably to manually crafted options while saving 3-5 hours weekly in content creation time. Flow-Aware Content Generation maintains consistency throughout automation sequences, reducing customer confusion and improving conversion rates by 15-20% compared to disconnected messaging.

Understanding how Omnisend compares to leading alternatives helps determine whether its ecommerce specialization and pricing deliver proportional value for your specific business needs.

Omnisend vs Klaviyo

Klaviyo represents Omnisend's primary competitor in the ecommerce email marketing space, with both platforms purpose-built for online stores but taking fundamentally different approaches to pricing and complexity.

Klaviyo excels in advanced analytics with unlimited historical data access versus Omnisend's 18-month limit on lower tiers. The platform provides superior segmentation capabilities including unlimited segments with predictive analytics, automatic lifecycle tagging, and deep behavioral insights. Klaviyo's 350+ native integrations surpass Omnisend's 130-160, critical for brands with complex tech stacks requiring advanced data flows between multiple platforms.

Pricing comparison at key tiers shows Omnisend's value advantage. For 500 contacts, Omnisend Standard costs $16/month versus Klaviyo's $20/month. At 10,000 contacts, Omnisend Standard costs $132/month while Omnisend Pro costs $150/month (with unlimited emails and SMS credits) versus Klaviyo's $150/month with 100,000 send limit. For 50,000 contacts, Omnisend Pro costs $715/month while Klaviyo's pricing increases significantly higher.

Omnisend delivers 80% of Klaviyo's functionality at 60% of the cost with superior usability. Choose Klaviyo if you're a data-driven brand with $10,000+ monthly marketing budget, need deep predictive analytics, have complex segmentation requirements exceeding 100 segments, and have technical resources to master the platform. Choose Omnisend if you're a small to mid-sized store prioritizing ease-of-use and affordability, want true multi-channel marketing in one platform, need quick setup with pre-built workflows, have under 50,000 contacts, or value responsive support accessibility.

Omnisend vs Mailchimp

Mailchimp commands 60% market share as the world's most recognized email marketing platform, positioning itself as an all-purpose tool suitable for diverse business types including content marketers, bloggers, nonprofits, and ecommerce.

Mailchimp provides broader use cases beyond ecommerce with versatile templates for RSVP, online courses, and newsletters. The platform includes built-in website and landing page builders for businesses without existing sites, and offers 300+ integrations including Salesforce, Canva, and LiveChat. Brand recognition and established ecosystem make Mailchimp familiar to many users.

Pricing reveals Omnisend's value for ecommerce. For 500 contacts, Omnisend Standard costs $16/month (6,000 emails) versus Mailchimp Essentials at $20/month (6,000 emails). At 10,000 contacts, Omnisend Pro costs $150/month with unlimited emails versus Mailchimp Standard at $135/month with limited sends. Critically, Mailchimp charges for ALL contacts including unsubscribed and non-subscribed ones, creating unpredictable bills, while Omnisend charges only for reachable, subscribed contacts.

Choose Mailchimp if you're a general small business, nonprofit, or content creator needing broad marketing capabilities beyond ecommerce, value brand recognition, or require extensive third-party integrations outside retail. Choose Omnisend if you run an online store, need ecommerce automation (cart recovery, browse abandonment, post-purchase), want transparent subscriber-based billing, or require integrated multi-channel campaigns.

Omnisend vs ActiveCampaign

ActiveCampaign represents a sophisticated marketing automation and CRM platform serving diverse business types including B2B, SaaS, and service businesses with longer sales cycles.

ActiveCampaign provides fully-featured CRM integration with custom objects, data structures, and lead scoring perfect for unified marketing and sales operations. The platform excels at sophisticated multi-step automation with conditional wait, dynamic routing, and advanced branching logic. Predictive sending with AI-driven send time optimization and predictive content surpass Omnisend's simpler A/B tests. Deliverability testing shows ActiveCampaign achieving 94.2% inbox placement compared to Omnisend's 75.1%.

Choose ActiveCampaign if you're a B2B company, service business, or agency needing advanced CRM features, complex lead scoring, deal tracking, or multi-stage sales cycles. Also ideal if you have technical resources to maximize sophisticated automation capabilities. Choose Omnisend if you run an ecommerce store prioritizing quick setup, pre-built ecommerce workflows, multi-channel marketing, and user-friendly interfaces without mastering complex enterprise software.