Brevo vs Moosend: Pricing, Features & Free Plans Compared
Brevo vs Moosend compared head-to-head. See pricing, features, AI tools, and free plans to pick the right email platform for your business.
Choose Brevo If...
You need a permanent free plan, multi-channel messaging (Email + SMS + WhatsApp), a built-in CRM, or native Shopify integration. Brevo is the better pick for businesses that want everything under one roof — especially if you have a large contact list but send infrequently. Its AI assistant Aura goes well beyond email into sales and support.
Choose Moosend If...
You're a high-frequency email sender who wants unlimited sends at a flat subscriber-based rate. Moosend's automation builder is intuitive and included on every paid plan, and it starts at just $7/month. It's the leaner option — no CRM overhead, no multi-channel complexity — just email done well.
| Dimension | Brevo | Moosend |
|---|---|---|
| Pricing model | Volume-based (emails/month) | Subscriber-based (unlimited sends) |
| Entry price | $0 free forever / $9/mo paid | $7/mo (after 30-day trial) |
| Free plan | Yes — 300 emails/day, 100K contacts | No — 30-day trial only |
| AI suite | Aura (4 agents + MCP Server) | AI Writer + Audience Discovery |
| SMS / WhatsApp | Yes (native) | No |
| Built-in CRM | Full pipeline CRM | Basic contact management |
| Shopify | Native integration | Zapier/API only |
| Deliverability (inbox rate) | 78.78% | 76.04% |
Last verified: April 2026
Who should NOT choose either: If you're running a Shopify store and need deep ecommerce automation with revenue attribution, neither Brevo nor Moosend is your best bet — look at Klaviyo or Omnisend instead. And if your list exceeds 50K contacts with complex segmentation needs, you'll likely outgrow both platforms faster than you'd expect.
Brevo and Moosend are two of the most popular budget-friendly email marketing platforms in 2026, but they solve different problems. Brevo (formerly Sendinblue) has evolved into a multi-channel CRM suite with AI agents, SMS, WhatsApp, and a permanent free plan. Moosend stays focused on email — offering unlimited sends, intuitive automation, and a flat per-subscriber price that won't surprise you.
We've tested both platforms on our own email list and compared every major dimension: pricing at real-world list sizes, automation depth, AI capabilities, ecommerce integrations, and deliverability data from independent testing. This guide gives you the specific numbers and honest tradeoffs you need to make the right call. For individual deep-dives, read our full Brevo review and the complete Moosend review.
What Is Brevo? (Formerly Sendinblue)
Brevo started life as Sendinblue — a transactional email service with a solid API and affordable pricing. Since the rebrand, it's become something much bigger: a full CRM suite that bundles email marketing, SMS campaigns, WhatsApp messaging, live chat, deal pipelines, and an AI assistant called Aura under one roof. The free plan (300 emails/day, up to 100,000 contacts) makes it one of the few platforms where you can genuinely get started without a credit card and stay there indefinitely if your volume is low.
Here's the thing about Brevo's positioning — it wants to be your all-in-one business platform, not just your email tool. That's great if you actually need CRM, live chat, and SMS. But if you only need email, you're navigating a dashboard built for a much broader use case. Some users find that empowering; others find it overwhelming. It depends on where you are in your business.
Key Features and AI Capabilities
Brevo's feature set stretches across marketing, sales, and customer service. On the marketing side, you get a drag-and-drop email builder with 40+ templates, visual automation workflows with around 20 pre-built templates, and multi-channel campaign support across email, SMS, WhatsApp, and push notifications. The automation supports behavior-based triggers, lead scoring, and AI-powered segmentation on higher tiers.
The AI story is where Brevo really separates itself. Aura isn't a single feature — it's a system of specialized agents. The Marketing Agent generates email copy, subject lines, and images while recommending optimal send times. The Sales Agent transcribes calls, enriches contacts (including from LinkedIn), and predicts deal outcomes. There's also a Conversation Agent handling support queries and an Analytics Agent that answers natural-language questions about your data. Brevo invested €50M in an AI lab in early 2025, and the results are visible across the platform.
Worth noting: the enhanced AI subject line assistant (launched February 2026) uses historical campaign performance data for context-aware suggestions and is available on all plans, including free. Predictive send-time optimization, however, requires the Standard plan at $18/month or above.
Who Is Brevo Best For?
Brevo fits best for small-to-mid businesses that want to consolidate their marketing stack. If you're currently paying separately for an email tool, a CRM, and an SMS service, Brevo can replace all three. It's also the stronger choice for ecommerce businesses on Shopify — the native integration handles contact sync, abandoned carts, and transactional emails without workarounds. And the volume-based pricing model is ideal if you maintain a large contact list but only send a few campaigns per month.
What Is Moosend?
Moosend takes the opposite approach to Brevo. Where Brevo tries to be everything, Moosend focuses on doing email marketing and automation well — without the CRM, live chat, or multi-channel overhead. It's a leaner platform with a subscriber-based pricing model that includes unlimited email sends on every paid plan, starting at $7/month for up to 500 contacts.
The onboarding experience is genuinely one of the best in this price range — a four-step wizard walks you through creating your first email list, importing subscribers, setting your sender name, and building your first campaign. You're sending emails within 15 minutes, not navigating a sprawling dashboard trying to find the marketing section. For solo operators and small teams who just want to send emails and set up automations, that simplicity is the whole point.
One frustration up front: Moosend dropped its permanent free plan and replaced it with a 30-day free trial. The trial gives full access to all Pro features with unlimited sends and no credit card required, which is generous — but once it ends, you're paying. Some users have reported the trial period starting immediately upon signup even if they didn't use the platform right away, so activate it when you're actually ready to test.
Key Features and AI Capabilities
Moosend's email builder uses a drag-and-drop editor with flexible email widths (600–900px, compared to Brevo's fixed 600px). The template library is smaller than Brevo's but was rebuilt with a mobile-first approach in 2024. Campaign types include Regular, A/B testing, and Repeatable (auto-pulling content from a URL for recurring digests) — that last one is a nice touch for newsletter publishers.
The automation builder is where Moosend genuinely shines. It ships with 18+ pre-built "recipes" covering abandoned carts, birthday emails, loyalty sequences, and onboarding flows. The visual workflow builder supports up to 10 conditional branches per block, and automation is included on the lowest Pro plan — no upsell required. That said, some users have reported reliability issues with workflows firing at incorrect times, which is worth monitoring if you're running time-sensitive sequences.
On the AI front, Moosend's offering is more focused than Brevo's. The AI Writer generates email copy, subject lines, and preview text from keywords and tone settings. Audience Discovery identifies behavioral patterns and predicts subscriber intent. And AI Product Recommendations serve personalized product suggestion emails — though that feature is positioned as an Enterprise-tier add-on. There's also a subject line tester and send-time optimization in beta.
Who Is Moosend Best For?
Moosend is the better fit for email-first marketers who send frequently and want predictable costs. If you email your list three to five times per week, the unlimited sends model saves real money compared to Brevo's volume-based pricing. It's also a strong pick for WooCommerce stores (native integration, no Zapier needed) and for anyone migrating from Mailchimp — Moosend has a dedicated import tool that pulls campaigns, senders, and lists directly.
Brevo vs Moosend — Feature-by-Feature Comparison
Let's break this down by the categories that actually matter when you're choosing between these two platforms. The summary table below covers the key dimensions, followed by a detailed look at each area.
| Feature | Brevo | Moosend |
|---|---|---|
| Email builder | Drag-and-drop, 40+ templates, fixed 600px | Drag-and-drop, smaller library, flexible 600–900px |
| Automation | Visual, multi-channel, ~20 templates | Visual, email-focused, 18+ recipes |
| AI tools | Aura (4 agents + MCP Server) | AI Writer, Audience Discovery, Product Recs |
| Deliverability (inbox rate) | 78.78% | 76.04% |
| Shopify | Native app | Zapier/API only |
| WooCommerce | Native plugin | Native plugin |
| SMS / WhatsApp | Yes (native) | No |
| CRM | Full pipeline CRM | Basic contact management |
| Conditional content | Yes | Yes (up to 10 conditions/block) |
| SPF/DKIM/DMARC | Full support (DKIM-first) | Full support (SPF + DKIM + DMARC) |
Email Builder and Templates
Both platforms use drag-and-drop editors, but the experience feels different. Brevo's builder includes 40+ ready-to-use templates across categories and a block-based content system with title, text, image, video, button, dynamic content, product, and HTML blocks. It's functional and gets the job done — though some users report occasional UI glitches that disrupt the editing flow.
Moosend's template library is smaller, but the templates were rebuilt with a mobile-first approach — and the flexible email width (600–900px vs Brevo's fixed 600px) gives you more layout options. One feature I appreciate: Moosend's Repeatable campaign type auto-pulls content from a URL, which is genuinely useful for weekly digests and automated newsletters. Both editors support AI-assisted content generation and custom HTML.
Marketing Automation
This is where the architectural difference between these platforms becomes clear. Brevo's automation is multi-channel — workflows can trigger emails, SMS messages, WhatsApp messages, and CRM actions. You get around 20 workflow templates, lead scoring, and behavior-based personalization. On higher tiers, AI-powered segmentation updates dynamically based on real-time contact behavior.
Moosend's automation is email-only, but it's deeper within that lane. The 18+ pre-built recipes cover practical scenarios — abandoned carts, anniversary emails, loyalty sequences, onboarding flows, custom field triggers — and the visual builder supports up to 10 conditional branches. For a pure email workflow, Moosend's builder often feels more intuitive because it isn't trying to accommodate four different messaging channels.
A caveat on Moosend's automation: user reviews have flagged reliability issues with workflows firing at wrong times or failing entirely. This is particularly concerning for high-stakes sequences like sales prospect follow-ups. It's worth testing your critical automations thoroughly before relying on them at scale.
AI Tools
This isn't a close contest. Brevo's Aura is a multi-agent AI system backed by a €50M investment in a dedicated AI lab. You get specialized agents for marketing (content generation, send-time optimization, auto-segmentation), sales (call transcription, contact enrichment, deal prediction), conversations (automated FAQ handling, reply drafting), and analytics (natural-language data queries). The MCP Server even exposes full Brevo functionality to external AI tools.
Moosend's AI is narrower but practical: an AI Writer for email copy and subject lines, Audience Discovery for behavioral pattern recognition, and AI Product Recommendations for personalized ecommerce emails (Enterprise tier). It does what most email marketers need, without the multi-agent sophistication. If AI is a deciding factor for you, Brevo wins this category outright. If you mostly need help writing subject lines and email copy, Moosend's tools are perfectly adequate.
Deliverability
Independent deliverability testing shows Brevo with a measurable edge: 78.78% inbox placement versus Moosend's 76.04%. Brevo also shows lower spam rates (19.37% vs 21.54%) and lower lost rates (1.85% vs 2.41%). Both platforms outperform each other in different industry verticals, but Brevo leads across the aggregate.
| Metric | Brevo | Moosend |
|---|---|---|
| Inbox rate | 78.78% | 76.04% |
| Spam rate | 19.37% | 21.54% |
| Lost rate | 1.85% | 2.41% |
Both platforms fully support SPF, DKIM, and DMARC authentication. Brevo takes a DKIM-first approach where SPF is managed internally by their servers. Moosend requires you to configure all three records manually via the Settings panel. Neither approach is better or worse — it's just a different setup process.
One thing worth flagging for both platforms: aggressive anti-spam enforcement can result in account suspensions even for relatively clean lists. Brevo users have reported accounts blocked after minimal infractions, and Moosend has similar enforcement that can catch legitimate affiliate marketers. Warm up your sending reputation gradually on either platform.
Integrations and Ecommerce
The biggest gap between these platforms shows up in ecommerce. Brevo has a native Shopify integration — install from the Shopify App Store, authorize via OAuth, and you get automatic contact and order sync, abandoned cart emails, transactional emails, SMS, and push notifications. Moosend has no native Shopify connector. You'll need Zapier, Make.com, or custom API work, which adds complexity, potential sync delays, and monthly costs from those third-party tools.
For WooCommerce, both platforms offer native plugins and the playing field is level. Brevo's plugin handles real-time data sync, GDPR-compliant opt-in management, behavior tracking, and SMTP transactional emails. Moosend's integration covers contact sync, cart abandonment automation, transactional emails, and AI-powered product recommendations.
Pricing Comparison — Brevo vs Moosend 2026
These two platforms use fundamentally different pricing models, which makes direct comparison tricky. Brevo charges based on emails sent per month — not subscriber count — while Moosend charges based on subscribers and includes unlimited sends. The "cheaper" option depends entirely on your sending frequency.
Free Plans and Trial Options
Brevo's free plan is permanent — no time limit, no credit card required. You get 300 emails per day (roughly 9,000/month), up to 100,000 contacts, the drag-and-drop builder, basic templates, limited automation (up to 2,000 contacts in workflows), CRM access, and transactional email. The tradeoffs: all emails carry a "Sent with Brevo" footer, you only get basic statistics (no heat maps or geography reports), and the daily send limit resets each day with no rollover.
Moosend doesn't have a permanent free plan. Instead, you get a 30-day free trial with full access to all Pro features, including unlimited sends. No credit card needed to start. After the trial, the minimum entry point is $7/month for up to 500 subscribers. It's a fair trial — you get the full product — but if you need a free-forever option, Brevo is the only choice here.
Paid Plan Value at 1K, 5K, and 25K Contacts
Here's where the pricing model difference really shows. Let's compare at three common list sizes, assuming you send each subscriber two emails per month (a typical frequency for most small businesses):
| List Size | Sends Needed (2x/mo) | Brevo (Starter) | Moosend (Pro) |
|---|---|---|---|
| 1,000 contacts | 2,000 emails/mo | $9/mo (5,000 email allowance) | $13/mo (unlimited sends) |
| 5,000 contacts | 10,000 emails/mo | $17/mo (10,000 email allowance) | $38/mo (unlimited sends) |
| 25,000 contacts | 50,000 emails/mo | $55–69/mo (60K–100K allowance) | $128/mo (unlimited sends) |
At low sending frequencies, Brevo is significantly cheaper — especially at 5K and 25K contacts. But flip the scenario: if you email your list daily (or even three times per week), Moosend's unlimited model becomes the clear winner because Brevo's costs scale with every additional email sent.
| List Size | Sends Needed (daily) | Brevo (Starter) | Moosend (Pro) |
|---|---|---|---|
| 1,000 contacts | 30,000 emails/mo | $39/mo (40K allowance) | $13/mo (unlimited) |
| 5,000 contacts | 150,000 emails/mo | $169/mo (Standard 150K) | $38/mo (unlimited) |
The pattern is clear: Brevo saves money for large lists with low frequency; Moosend saves money for any list with high frequency. Both platforms offer annual billing discounts — Brevo saves 10%, Moosend saves 20%.
One extra cost to watch on Brevo: removing the "Sent with Brevo" footer on the Starter plan requires a $10/month add-on. That effectively makes the real starting price $19/month if you want clean branding.
Pricing last verified April 2026. Visit Brevo or Moosend for current rates.
Pros and Cons of Brevo
Pros
- Permanent free plan with real utility. 300 emails/day and up to 100,000 contacts with no time limit. Unlike most "free tiers" that expire after a trial, Brevo's free plan is viable for micro-businesses and solo operators who send infrequently.
- True multi-channel from one dashboard. Email, SMS, WhatsApp, and push notifications run through the same campaign builder. You don't need separate subscriptions for each channel — a genuine cost saver if you use more than just email.
- Aura AI is the most advanced suite in this price range. Four specialized agents covering marketing, sales, support, and analytics. The MCP Server integration — exposing full platform functionality to external AI tools — is something you won't find on Moosend or most competitors under $50/month.
- Native Shopify integration. Direct app install from the Shopify App Store with automatic sync, abandoned carts, and transactional emails. This is a real competitive advantage over Moosend's Zapier-only workaround.
- Volume-based pricing favors large lists. If you maintain 25K+ contacts but only send a couple of campaigns per month, Brevo's model is significantly cheaper than subscriber-based platforms.
- Built-in CRM with deal pipelines. Not a bolt-on or integration — a full CRM with contact profiles, task management, and deal tracking included in the platform. For small teams, this eliminates the need for a separate CRM tool.
Cons
- Account suspensions feel arbitrary. Users report accounts blocked for minimal infractions — in some cases, a single unsubscribe out of hundreds of recipients triggered a suspension. The enforcement is aggressive, and the appeals process is slow.
- Customer support is a weak point. Free users get zero support. Starter plan users get email only. Phone support requires the most expensive tier. Multiple users report copy-paste responses, contradictory agent answers, and resolution times stretching beyond 16 days.
- $10/month to remove branding on Starter. The "Sent with Brevo" footer on the cheapest paid plan can only be removed with a $10/month add-on. That's not a dealbreaker, but it does raise the effective starting price to $19/month for clean emails.
- The dashboard can feel overwhelming. CRM, Marketing, Automations, Transactional, Conversations, Commerce — there's a lot here. If you only need email, you're navigating past features you'll never use.
- Landing page builder is limited. Multiple reviews flag the landing page editor as frustrating with restricted functionality. If landing pages are important to your workflow, this could be a friction point.
Pros and Cons of Moosend
Pros
- Unlimited sends on every paid plan. No email volume caps, no surprise overage charges. If you email your list frequently, this flat-rate model saves serious money compared to volume-based platforms like Brevo.
- Automation included from day one. The visual workflow builder with 18+ pre-built recipes is available on the lowest $7/month Pro plan. No automation upsell, no tier restrictions. This is rare in the budget email marketing category.
- Genuinely intuitive interface. The four-step onboarding and clean dashboard mean you're building campaigns in minutes, not hours. For users who don't need CRM complexity, Moosend's focused design is a relief.
- $7/month entry point is hard to beat. For up to 500 subscribers with full Pro features and unlimited sends, Moosend is one of the cheapest production-grade email tools available.
- Flexible email widths. The 600–900px range gives more layout freedom than Brevo's fixed 600px. A small detail, but designers will appreciate it.
- Mailchimp migration tool. A dedicated importer that pulls campaigns, senders, and mailing lists directly from Mailchimp. If you're switching from Mailchimp specifically, this saves hours of manual work.
Cons
- No native Shopify integration. This is the most frequently cited gap in Moosend reviews. You'll need Zapier or API workarounds, which add complexity, potential sync delays, and extra monthly costs.
- No permanent free plan. The 30-day trial is generous, but once it ends, you're paying. For budget-first users who need a free-forever option, this is a real barrier.
- Automation reliability concerns. Some users report workflows firing at incorrect times or failing to trigger entirely. For a platform that positions automation as its core strength, this needs to be monitored carefully.
- No two-factor authentication. In 2026, the absence of 2FA is a legitimate security gap. Multiple reviews have flagged this, and it hasn't been addressed yet.
- Anti-spam enforcement can be aggressive. Legitimate affiliate marketers and users with clean lists have reported account suspensions, similar to Brevo's enforcement issues.
- No migration assistance on Pro plans. If you're moving from another platform, you handle everything yourself on the lower tier. Enterprise plans include migration help, but that's a significant jump in price.
Who Should Choose Brevo?
Brevo is the right pick if your needs go beyond email. Specifically, choose Brevo if you need a permanent free tier for testing or very-low-volume sending, if you want multi-channel campaigns across email, SMS, and WhatsApp in one platform, if a native Shopify integration is critical for your ecommerce stack, if you need a built-in CRM with pipeline management, if you want the most advanced AI suite in this price range, or if you send infrequently to a large contact list where volume-based pricing saves you money.
The typical Brevo user is a small business that was paying separately for Mailchimp, a basic CRM, and an SMS service — and realized they could consolidate. If that describes your stack, Brevo is worth serious consideration.
Who Should Choose Moosend?
Moosend makes more sense if email is your primary marketing channel and you want to do it well without paying for features you don't use. Choose Moosend if you send emails frequently and want unlimited sends at a flat rate, if your focus is email automation depth rather than multi-channel, if you prefer a leaner platform without CRM overhead, if you run on WooCommerce with its strong native integration, if you want to test fully before paying with the 30-day trial, or if you're migrating from Mailchimp and want to use the dedicated import tool.
The typical Moosend user is a content creator, blogger, or small ecommerce operator who emails their list multiple times per week and needs reliable automation without the complexity of a full CRM suite. If that's you, Moosend delivers more value per dollar than Brevo.
Final Verdict: Brevo vs Moosend in April 2026
| Best for multi-channel marketing | Brevo |
| Best permanent free plan | Brevo |
| Best AI capabilities | Brevo |
| Best for Shopify stores | Brevo |
| Best for high-frequency senders | Moosend |
| Best automation at entry price | Moosend |
| Cheapest paid plan ($7/mo) | Moosend |
| Best onboarding experience | Moosend |
| Better deliverability (inbox rate) | Brevo (78.78% vs 76.04%) |
| Best for WooCommerce | Tie (both native) |
Bottom line: Neither platform is universally "better." Brevo wins on breadth — more channels, deeper AI, built-in CRM, native Shopify. Moosend wins on focus — simpler interface, unlimited sends, lower entry price, and email automation that just works without the multi-channel complexity. Pick the one that matches how you actually work, not the one with the longer feature list.
Exploring More Email Marketing Tools?
If neither Brevo nor Moosend is quite the right fit, browse our complete email marketing tools directory for more options. For related comparisons, see how Brevo compares to GetResponse and how ActiveCampaign compares to GetResponse. And for deeper individual reviews, read our full Brevo review and the complete Moosend review.
FAQ — Brevo vs Moosend
Explore more email marketing tools: browse our email marketing tools directory for all reviewed platforms. For individual deep-dives, read our full Brevo review and Moosend review. Related comparisons: Brevo vs GetResponse and ActiveCampaign vs GetResponse.