SE Ranking

SE Ranking is an all-in-one cloud-based SEO platform designed to help businesses, digital marketing agencies, and SEO professionals improve their search engine rankings and online visibility. Founded in 2013 in the UK, SE Ranking has evolved from a simple keyword position tracker into a comprehensive SEO suite trusted by over 1 million users globally across 188-190 countries. The platform provides keyword rank tracking across Google, Bing, Yahoo, and YouTube, comprehensive keyword research with 5.4-7 billion keywords, technical website audits with 115+ SEO checks, backlink analysis with a 2.9 trillion link index, competitor research, on-page SEO optimization, content marketing tools with AI writing capabilities, local SEO management, and AI search visibility tracking across platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini. SE Ranking distinguishes itself through competitive pricing that starts at $52/month annually, making it 40-60% more affordable than premium competitors like Semrush ($129.95/month) and Ahrefs ($129/month) while delivering approximately 90% of their functionality.

SE Ranking offers three main pricing tiers with customizable options based on keyword tracking volume and check frequency. The Essential Plan starts at $65/month ($52/month billed annually) and includes 1 user seat, 5 projects, 500 keywords tracked daily, and all core SEO tools but lacks premium features like white label and historical data. The Pro Plan starts at $119/month ($95.20/month annually) and includes 3 user seats, 30 projects, 2,000 keywords, AI visibility tracking across 6 platforms, white label functionality, and 3 months of historical data. The Business Plan starts at $259/month ($207.20/month annually) and includes 5 user seats, unlimited projects, 5,000+ keywords, API access, all-time historical data, and higher usage caps. Optional add-ons include the Content Marketing module at $40/month ($23.20/month annually for 15 articles), Local Marketing module at $40/month, and Agency Pack at $50/month requiring annual Pro or Business subscription. SE Ranking's pricing is significantly more affordable than competitors—Semrush starts at $129.95/month and Ahrefs at $129/month, making SE Ranking approximately 50-60% cheaper while offering comparable core functionality.

SE Ranking offers a comprehensive 14-day free trial with no credit card required, making it completely risk-free. Unlike competitors like Semrush that require payment information, SE Ranking allows you to test the platform without any automatic billing when the trial expires. The trial includes full access to Essential Plan features with expanded limits when signing up with a business email: Website Audit for up to 200,000 pages per account and 300 pages per project, Keyword Manager with 60 keyword lists and 30,000 keywords, Backlink Checker analyzing 10,000 backlinks with 3 daily reports, On-Page SEO Checker with 7 detailed audits, Content Marketing tools optimizing 3 articles, and access to all core features including rank tracking, competitor analysis, and keyword research. However, SE Ranking does not offer a permanent free plan like Semrush does—after the 14-day trial, you must subscribe to a paid plan to continue using the platform. To activate your free trial, simply visit the SE Ranking website, click "Start Free Trial," provide your name and email, and verify your account through email confirmation.

Yes, SE Ranking is highly suitable for beginners and is often praised for its user-friendly interface and intuitive design. The platform features a clear dashboard with color-coded charts and graphs that make complex SEO data easy to understand. New users can access the Getting Started with SE Ranking course through SE Ranking Academy, a free 100-minute video course with 30 lessons covering everything from project setup to advanced features. The course includes practical tests with 22 questions and offers a free certificate upon completion. SE Ranking also provides step-by-step wizards for initial setup, including adding your website, selecting target locations and languages, connecting Google Analytics and Search Console, and adding competitors. The platform offers multiple support channels including a comprehensive Knowledge Base with FAQ sections, video tutorials, live chat support Monday-Friday 9 AM-12 PM GMT, email support with quick response times, and phone support in the US and UK. However, some users note that while basic features are straightforward, the platform's extensive functionality can create a learning curve for mastering advanced features like the multi-tier menu system and specialized tools. For complete beginners, the Essential plan at $52/month provides all necessary tools to learn SEO without overwhelming complexity.

SE Ranking is widely recognized for providing reliable and accurate SEO data that competes effectively with premium tools. Multiple independent reviews confirm the platform's data accuracy, with users consistently praising its dependable keyword research and rank tracking capabilities. SE Ranking uses AI-powered algorithms and continuously refines its datasets to maintain accuracy. The platform's backlink data freshness exceeds many competitors, with 58% of backlinks refreshed every 90 days compared to industry averages. SE Ranking's keyword database contains 5.4-7 billion keywords across 188-190 countries, and while this is smaller than Semrush's 25+ billion and Ahrefs' 35 billion keywords, the data quality and accuracy for most markets is comparable. The platform provides search volume, difficulty scores, CPC data, search intent classification, and SERP feature analysis for comprehensive keyword insights. For rank tracking, SE Ranking offers daily updates with historical data accessible up to 2 years on Pro plan and all-time on Business plan, tracking positions across Google, Bing, Yahoo, and YouTube with location-specific accuracy down to city and ZIP code levels. However, some users report that keyword research suggests 30-40% fewer keywords than competitors in certain regions, and the platform's smaller database means very niche or low-volume keywords may have limited data. Overall, SE Ranking's data accuracy is rated highly by users, with the platform scoring 4.8/5 on G2 and 4.7/5 on Capterra for reliability.

SE Ranking differentiates itself from Semrush and Ahrefs primarily through exceptional value pricing, broader geographic coverage, and integrated AI search tracking. Pricing advantage: SE Ranking's Pro plan costs $95.20/month annually compared to Semrush's $129.95/month and Ahrefs' $129/month minimum, representing 40-60% cost savings while delivering approximately 90% of premium functionality. Geographic coverage: SE Ranking supports 188-190 countries versus Semrush's 120 countries, making it superior for international SEO campaigns. AI visibility tracking: SE Ranking includes AI search monitoring across 6 platforms (Google AI Overviews, AI Mode, ChatGPT, ChatGPT Search, Gemini, Perplexity) in its Pro plan at no additional cost, while Semrush charges $99-$745/month extra for AI features and Ahrefs' Brand Radar will cost $699/month after beta. Database size trade-offs: SE Ranking's keyword database (5.4-7B) is significantly smaller than Semrush (25B+) and Ahrefs (35B), and its backlink index (2.9T) trails Ahrefs (400T+) and Moz (44.8T), making it less suitable for enterprise-level link analysis. Feature strengths: SE Ranking excels at rank tracking with superior location granularity and frequency customization options, offers better white label capabilities for agencies, and provides more generous reporting limits across comparable price tiers. Weaknesses compared to competitors: SE Ranking lacks Semrush's advanced PPC research tools and content marketing depth, misses Ahrefs' superior backlink analysis and domain research capabilities, and has a less modern interface that some users find cluttered. Best use cases: Choose SE Ranking for cost-effective all-in-one SEO with AI tracking, international campaigns, small-medium agencies (5-50 clients), and businesses prioritizing value over maximum database size; choose Semrush for advanced PPC, content marketing, and sophisticated AI analytics with larger budgets; choose Ahrefs for serious link building and domain research requiring the largest possible backlink database.

Yes, SE Ranking provides comprehensive AI search visibility tracking as a core feature included in its Pro and Business plans at no additional cost. The platform's AI Results Tracker monitors brand mentions and citations across six major AI platforms: Google AI Overviews, Google AI Mode, ChatGPT, ChatGPT Search, Gemini, and Perplexity. Key AI tracking capabilities include monitoring specific prompts and keywords to see if your brand appears in AI-generated responses, tracking mention frequency, link citations, and positioning within AI answers, comparing your visibility against up to 10 competitors across all AI platforms, reviewing actual AI responses to understand how your brand is framed, accessing historical data to measure visibility trends over time, and filtering by keyword groups to analyze topic-specific performance. This makes SE Ranking one of the most cost-effective solutions for combined traditional SEO and AI visibility monitoring, as competitors charge significantly more—Semrush's AI Toolkit costs $99-$745/month as an add-on, Ahrefs' Brand Radar will be $699/month after beta, and specialized tools like AthenaHQ start at $270/month. SE Ranking launched AI tracking later than specialized competitors, so its AI feature set is less mature than dedicated platforms, lacks advanced capabilities like sentiment analysis and content gap detection found in premium tools, and isn't ideal for agencies tracking hundreds of prompts across dozens of clients. However, for businesses needing essential AI visibility monitoring alongside comprehensive traditional SEO tools, SE Ranking delivers exceptional value by bundling both capabilities at $95.20/month annually, approximately 50-70% less than purchasing separate SEO and AI tracking platforms.

SE Ranking's key strengths include exceptional cost-effectiveness, delivering 90% of premium tool functionality at 40-60% lower cost ($95.20/month vs. $129-$500/month for competitors). The platform provides reliable, accurate data confirmed by multiple independent reviews and maintains a 4.8/5 G2 rating. It offers comprehensive all-in-one functionality eliminating the need for multiple tools by combining rank tracking, keyword research, technical audits, backlink analysis, content optimization, local SEO, and AI visibility monitoring in one platform. Geographic coverage spans 188-190 countries, exceeding Semrush's 120 countries for superior international SEO support. The scalable, flexible pricing model allows users to pay only for needed features by customizing keyword tracking volume and check frequency. SE Ranking features an intuitive, user-friendly interface with clear data visualization using color-coded charts and graphs. Strong agency features include white label capabilities, unlimited reporting, client seats, and lead generation tools specifically designed for agency workflows through the Agency Pack. The platform provides responsive customer support via live chat and email with extensive training resources through SE Ranking Academy. SE Ranking leads in AI search tracking by offering comprehensive visibility monitoring across 6 platforms included in core pricing. Main weaknesses include a smaller database than premium competitors—5.4-7 billion keywords versus Semrush's 25+ billion and Ahrefs' 35 billion, and a 2.9 trillion backlink index versus Ahrefs' 400+ trillion. The platform lacks some specialized metrics like Spam Score and requires additional payment to unlock certain backlink parameters. Keyword research suggests 30-40% fewer keywords than competitors in certain regions and lacks PPC keyword research support. There's no dedicated keyword gap analysis tool like Semrush and Ahrefs offer. The Content Editor requires extensive manual refinement and tweaking versus more automated competitors. The multi-tier expandable menu system can make navigation complex, especially for new users. Reports can feel cluttered with extensive data presentation. SE Ranking offers only a 14-day free trial with no permanent free plan unlike Semrush. Some advanced features require a learning curve despite the user-friendly basic interface.

Yes, SE Ranking is excellent for agencies, particularly small to medium-sized agencies managing 5-50 clients, and is specifically designed with agency workflows in mind. The Agency Pack ($50/month with annual Pro or Business plans) provides comprehensive white label features including custom domain configuration (e.g., seo.youragency.com), branded login pages with agency logos and colors, complete removal of SE Ranking branding, custom interface styling, branded email reports sent from agency domain, and custom SMTP server integration. Agency-specific capabilities include managing 10 client seats with customizable access levels, read-only access options for client transparency, tool-specific visibility controls, and guest link sharing for view-only dashboard access. Reporting and automation features offer 12+ customizable report templates, unlimited automatic reports with Agency Pack, PDF/HTML/XLS export formats, and scheduled automated delivery from agency email. Lead generation tools include an On-Page Checker widget for website embedding and a free page audit tool exchanging prospect contact information for audits. Pricing advantages for agencies: The Pro plan at $95.20/month (30 projects, 2,000 keywords, 3 seats) plus Agency Pack ($50/month) totals $145.20/month—significantly less than Semrush Guru ($208/month) for comparable agency features. The Business plan at $207.20/month provides unlimited projects, 5,000+ keywords, 5 seats, and API access ideal for larger agencies. User feedback from agencies: Reviews consistently highlight SE Ranking as "ideal for SEO agencies" with users praising the reporting builder tool for automating weekly/monthly client reporting, scalable pricing that grows with the business, and personalized support including custom videos answering specific questions. Agencies report canceling subscriptions to three other products after adopting SE Ranking, saving significant money annually while gaining comprehensive functionality. Limitations for very large agencies: SE Ranking's database size (5.4-7B keywords, 2.9T backlinks) may be insufficient for enterprise agencies requiring maximum data depth, and the platform isn't ideal for agencies tracking hundreds of AI prompts across dozens of clients. However, for the vast majority of agencies (5-50 clients), SE Ranking delivers optimal value combining comprehensive SEO tools, robust white label capabilities, client management features, and affordable pricing specifically tailored to agency needs.

SE Ranking provides flexible ranking update frequency that you can customize to match your needs and budget, offering daily, every-3-days, or weekly tracking options with corresponding price discounts. Daily tracking is the default option included in all plans, providing fresh ranking data every 24 hours for all tracked keywords, making it ideal for active campaigns requiring frequent monitoring, competitive niches where positions fluctuate rapidly, and agencies needing to provide clients with up-to-date reporting. Every-3-days tracking offers a 20% discount on your subscription price while updating rankings every 72 hours, suitable for less volatile niches, established websites with stable rankings, and budget-conscious users who don't require daily updates. Weekly tracking provides the maximum 40% discount by updating rankings once per week, appropriate for long-term SEO campaigns, informational content with slower ranking changes, and businesses prioritizing cost savings over frequent updates. This customizable frequency system allows you to pay only for the update speed you actually need, with the flexibility to adjust as your requirements change. The system contrasts with competitors like Moz that only offer weekly updates on standard plans, giving SE Ranking users more control over data freshness. On-demand tracking is also available, allowing you to manually request ranking updates anytime you need immediate data outside your scheduled frequency. Historical ranking data is preserved and accessible—Pro plan users can view up to 2 years of historical rankings, while Business plan users get all-time historical data for comprehensive trend analysis. Rankings are tracked with high location specificity, supporting country, city, and even ZIP code level tracking across 188-190 global databases, ensuring accurate local and international SEO monitoring.

Yes, SE Ranking provides comprehensive local SEO capabilities through its dedicated Local Marketing tool available as a $40/month add-on (included in some higher-tier configurations). The Local Marketing module offers local rank tracking across Google Maps with grid visualization showing how your business ranks across different geographic areas, street-level and address-specific ranking tracking for precise local performance monitoring, and location-based keyword tracking at city and ZIP code granularity. Google Business Profile integration enables direct connection to your GBP listing, performance tracking of your business profile, customer review monitoring across platforms, and review response management from within SE Ranking. Citation management handles monitoring and managing business listings across major directories including Google, Yelp, Facebook, Apple Maps, and Bing, automated citation building and cleanup, consistency checking across platforms to ensure NAP (Name, Address, Phone) accuracy, and citation audit reports identifying gaps and opportunities. Local competitor analysis allows tracking of competitors' local rankings, comparison of your local visibility against nearby businesses, and identification of local keyword opportunities. The platform also supports multi-location businesses by managing separate projects for each location, tracking location-specific keywords, and generating location-based reports for franchise or multi-store operations. Local SEO use cases: The tool is ideal for local service businesses (restaurants, medical practices, law firms, home services), brick-and-mortar retail stores, franchise operations, and agencies specializing in local SEO for small business clients. Reviews from local SEO practitioners highlight SE Ranking's local features as comprehensive and cost-effective compared to specialized local SEO platforms that often charge $50-$200/month for similar functionality. However, some users on Essential plans note that GMB optimization features are limited or require upgrades to access full local functionality. For businesses where local search visibility is critical, the $40/month Local Marketing add-on combined with SE Ranking's core SEO tools ($52-$207/month) provides exceptional value totaling $92-$247/month for complete local and organic SEO management.

Yes, SE Ranking is specifically designed as an all-in-one SEO platform that can replace multiple specialized tools, with many users reporting they canceled subscriptions to three or more separate products after adopting SE Ranking. The platform consolidates functionality that typically requires 5-8 separate tools: rank tracking (replacing tools like AccuRanker, SerpWatcher), keyword research (replacing tools like KWFinder, Ubersuggest), technical SEO audits (replacing Screaming Frog, DeepCrawl), backlink analysis (replacing Majestic, Monitor Backlinks), content optimization (replacing Clearscope, MarketMuse when using Content Marketing add-on), local SEO management (replacing BrightLocal, Whitespark with Local Marketing add-on), AI search tracking (replacing Peec AI, Otterly AI, specialized AI monitoring tools), and agency reporting (replacing Report Garden, AgencyAnalytics with Agency Pack). Real user testimonials confirm this consolidation value: "We've been able to cancel subscriptions for three other products and saved a lot of money yearly" (G2 review). "The product contains literally everything an agency needs to provide a full service to their clients" (G2 review). "For the money, there's no better solution" noting SE Ranking provides "incredible value for money, especially considering the quality of data". Cost comparison analysis: Purchasing separate tools for equivalent functionality would cost $300-$600/month (rank tracker $30-$50, keyword tool $50-$100, backlink checker $50-$100, site audit $40-$80, content optimizer $50-$100, local SEO $50-$100, AI tracking $80-$150), while SE Ranking Business plan with all add-ons totals approximately $280/month, representing 40-70% savings. Limitations requiring supplementary tools: SE Ranking may not fully replace specialized needs including advanced PPC campaign management (Semrush/Google Ads superior), deep technical crawling for enterprise sites (Screaming Frog/Botify better for 1M+ pages), advanced link prospecting at scale (Ahrefs/Pitchbox superior), comprehensive social media management (Hootsuite/Buffer more robust), and detailed conversion rate optimization (VWO/Optimizely specialized tools). However, for 95% of small-medium businesses and agencies, SE Ranking's comprehensive feature set eliminates the need for multiple tools, simplifying workflows, reducing software costs, centralizing data and reporting, and providing a single login for all SEO activities.

SE Ranking offers comprehensive support and training resources designed to help users succeed at every skill level. SE Ranking Academy provides free access for all paid and trial users with video-based courses including quizzes and practical tests, a flagship "Getting Started with SE Ranking" 100-minute foundational course with 30 lessons covering project setup through advanced features, an "AI for SEO: Expert Framework" advanced training course, and certification programs with 60-question exams requiring 80% passing scores. Certificates are valid for 12 months with renewal options, and courses are available in English with select Spanish content. Knowledge Base and documentation include a comprehensive help center with step-by-step guides, FAQ sections covering common questions organized by topic (Account settings, Accuracy, Backlinks, Website Audit, Users, Reports), feature-specific tutorials with best practices, and video demonstrations for visual learners. Customer support channels offer live chat support Monday-Friday 9 AM-12 PM GMT with quick response times, email support handling approximately 1,000 unique customers and 1,500 chats monthly, and phone support at +1 (415) 704-4387 (USA) and +44 203 868 1173 (UK). Users consistently praise SE Ranking's support quality, reporting responses that include "custom made videos answering my question, screenshots of my account, and very helpful" personalized assistance. The support team maintains a 4.8/5 satisfaction rating with reviews highlighting "elite" onboarding and training quality. Additional learning resources include the SE Ranking blog with SEO insights and platform updates, a "What's New" section announcing feature releases and improvements, workshops and expert-led training sessions, team training sessions specifically for agencies, and an active SE Ranking SEO Community on Facebook for peer support. Support plan differences: Essential plan users receive standard priority support, while Pro and Business plan subscribers get higher-priority assistance with faster response times and dedicated account management options. This multi-tier support ecosystem ensures that whether you're a complete beginner using the 14-day free trial or an experienced agency managing 50+ clients on the Business plan, you have access to the training and assistance needed to maximize SE Ranking's capabilities.

Yes, SE Ranking represents exceptional value for money in 2026 and is widely considered one of the most cost-effective SEO platforms available, delivering approximately 90% of premium tool functionality at 40-60% lower cost than competitors. Value analysis: SE Ranking's Pro plan at $95.20/month annually (or $1,142/year) provides comprehensive SEO tools plus AI visibility tracking across 6 platforms, while equivalent competitor combinations cost $2,000-$4,500/year—Semrush Guru ($2,500/year) + AI Toolkit ($1,188/year) totals $3,688/year, representing 223% higher cost. Even basic plans show extreme value: SE Ranking Essential at $52/month ($624/year) delivers core SEO functionality that would cost $129/month minimum with Ahrefs or Semrush ($1,548/year), a 148% price difference. Expert opinions confirm value: "SE Ranking is a surprisingly good SEO tool with plenty of functions even for the most demanding users... for our taste, there's no better and more equipped choice than SE Ranking" under $60/month. "After thorough testing, our pick is SE Ranking. Why? It offers excellent value, providing all the essential SEO features" (Fahimai review). "SE Ranking ranked #1 in our comparison of the best SEO software tools" for overall value (Search Endurance). User testimonials validate ROI: "The pricing tier is scalable to grow with the business. Most of the other tools I have researched were way too expensive for our very small startup site" (G2 review). "We've been able to cancel subscriptions for three other products and saved a lot of money yearly" after switching to SE Ranking. When SE Ranking is worth it: Small-medium businesses with budgets of $50-$250/month for SEO tools, agencies managing 5-50 clients needing white label and reporting, international businesses requiring 188-190 country coverage, teams wanting AI search tracking without $99-$699/month add-on costs, and freelancers/consultants prioritizing value over maximum database size. When it might not be worth it: Enterprise companies requiring the absolute largest databases (Semrush 25B keywords, Ahrefs 400T backlinks), businesses whose primary focus is advanced backlink analysis at massive scale, teams needing extensive PPC keyword research tools, and organizations where a permanent free plan is mandatory (Semrush offers this; SE Ranking doesn't). 2026 relevance: SE Ranking's recent innovations including Website Audit 2.0, comprehensive AI visibility tracking, and MCP integration demonstrate ongoing platform evolution, ensuring it remains competitive and relevant as SEO evolves. The consensus across dozens of 2026 reviews is clear: yes, SE Ranking is absolutely worth the money for 95% of businesses and agencies seeking professional-grade SEO capabilities without premium pricing.