Omnisend Pricing in 2026: What Each Plan Costs After the SMS Changes
Omnisend has a free plan, then Standard from $16 a month and Pro from $59, and both paid plans rise with the size of your contact list. SMS is a separate credit subscription that only Pro can add: for new accounts since May 4, 2026, and for every Pro user since October 26.
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The Free plan needs no credit card.
Quick answer: how much does Omnisend cost?
As of October 2026, Omnisend pricing starts with a Free plan for 250 contacts and 500 emails a month. Standard costs $16 a month for 500 contacts and Pro $59 a month for up to 2,500. Both rise with your list: $81 and $90 at 5,000 contacts, $132 and $150 at 10,000. SMS is now a Pro-only add-on, billed separately from $10 a month. Our read: many stores can start on Free or Standard and look at Pro once they want SMS or pass a few thousand contacts.
Standard is enough if
- You mainly send email campaigns and automations to your store's customers
- You have no plans to send text messages for now
The trade. Standard lets you send 12 emails per contact each month, so 6,000 at 500 contacts. Web push is unlimited, and the plan includes two of Omnisend's AI tools.
Start free on OmnisendLook at Pro if
- You want SMS or MMS next to your emails
- Your list has 2,500 to 10,000 contacts, where Pro costs $9 to $22 a month more than Standard (our math)
The trade. Pro adds unlimited email, three more AI tools (five in all) and access to SMS credits. The texts themselves are billed on top, from $10 a month.
Compare Standard and ProOmnisend pricing at a glance
| Plan | Price a month | Contacts | Emails a month | SMS |
|---|---|---|---|---|
| Free | $0 | 250 | 500 | Not for new accounts |
| Standard | From $16 | From 500, priced by list size | 12 per contact | Not for new accounts |
| Pro | From $59 | Up to 2,500 at the entry price | Unlimited, fair use | Add-on from $10 a month |
| Custom | Quote | Large lists | Unlimited | Available |
Swipe sideways to see every column.
Regular monthly prices in US dollars before tax, from Omnisend's pricing page on October 28, 2026. That page opens with a 30% prepay discount switched on, so its large numbers are lower than these. "Not for new accounts" means accounts that subscribed from May 4, 2026. See every source
Omnisend changed the way it sells SMS twice in 2026, in May and again in October. Some older guides online still describe Pro with text credits included.
So we went back to Omnisend's own pricing page and Help Center on October 28, 2026. This guide covers what each plan costs at your list size, how Omnisend counts the contacts you pay for, what SMS adds, and which discounts you can actually use.
How we checked
- Sources
- Omnisend's pricing page, Help Center and offer pages
- Date checked
- 28 October 2026
- Our account
- Our own Omnisend account, on the Free plan
- Not tested
- A paid plan, SMS sending and the Legacy Pro migration
The prices in this guide come from Omnisend's pricing page, which we read on October 28, 2026, on screen and in the price table the page loads for every list size. The billing rules come from its Help Center articles on plans, billing and SMS credits. The plan screenshots come from that page. Where two Omnisend pages disagree, we show both.
The product screenshots come from our own Omnisend account on the Free plan, taken in August 2026 for our review. We haven't paid for Standard or Pro or sent text messages through Omnisend, so the example bill is our own math from Omnisend's published prices, not a real invoice.
Omnisend
Our rating: 4.5 / 5
Free plan for 250 contacts. Standard from $16 a month and Pro from $59, priced by list size. SMS is a Pro add-on from $10 a month.
Start free on Omnisend4.5 is our score for Omnisend as a whole. Read the Omnisend review.
Omnisend Pricing Plans: Free, Standard, Pro and Custom
Omnisend sells three self-serve plans and a Custom plan for very large senders. According to Omnisend's FAQ, all three include email campaigns, automations, signup forms and segmentation. What changes is how many contacts and emails you get, which AI tools come with the plan, and whether you can send SMS.
-
Free
$0The Omnisend free plan sends up to 500 emails a month to 250 contacts, plus 500 web push notifications, with no credit card. You can upload a bigger list, but each campaign goes to a segment of 250 contacts or fewer. Omnisend has no free trial, so this plan is the way to try it.
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Standard
From $16 a monthPriced by list size. You can send 12 emails per contact each month, and web push is unlimited. The plan card lists Omnisend Agent with two AI tools. Forms builds a form's design, copy and visuals from your prompt, Omnisend says, and Chat is described as AI-powered insights from your data.
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Pro
From $59 a monthThe entry price covers up to 2,500 contacts, with unlimited email under Omnisend's fair use policy. It lists Omnisend Agent Pro with five AI tools: Forms, Chat, Dynamic content, Product recommender and Personalized sending time. It is also the only self-serve plan that can add SMS and MMS.
-
Custom
QuoteFor brands with very large lists or sending volumes. Omnisend's team sets the price, and the plan card lists unlimited email, a custom contact amount and SMS at what Omnisend calls leading rates.
Our read: Omnisend mostly charges for the contacts you keep, not the emails you send. Standard's allowance of 12 emails per contact is about three sends a week to your whole list, automations included (our math).
Omnisend Pricing by List Size: Standard vs Pro
As of October 2026, both paid plans rise in steps as your list grows. These are Omnisend's regular monthly prices at common list sizes.
| Contacts | Standard | Standard emails a month | Pro |
|---|---|---|---|
| 500 | $16 | 6,000 | $59 |
| 1,000 | $20 | 12,000 | $59 |
| 2,500 | $44 | 30,000 | $59 |
| 5,000 | $81 | 60,000 | $90 |
| 10,000 | $132 | 120,000 | $150 |
| 25,000 | $282 | 300,000 | $400 |
| 50,000 | $413 | 600,000 | $715 |
| 100,000 | $900 | 1,200,000 | $1,334 |
Swipe sideways to see every column.
Regular monthly prices in US dollars before tax, for the top of each range on Omnisend's slider (for example 4,501 to 5,000 contacts), read from its pricing page on October 28, 2026. Pro sends unlimited email under a fair use policy. Above 150,000 contacts, Omnisend quotes a Custom plan.
Compare the two plans at your own list size. At 500 and 1,000 contacts, Pro's $59 entry price is about three to nearly four times Standard's (our math). From 2,500 to 10,000 contacts, the difference shrinks to between $9 and $22 a month, and Pro adds unlimited email, three more AI tools and access to SMS.
Past 10,500 contacts the gap grows quickly, to $118 a month at 25,000 and $302 at 50,000 (our math). At those sizes, Pro makes sense mainly when you send a lot more than 12 emails per contact or rely on SMS.
Our advice: if your list sits between 2,500 and 10,000 contacts and you might use SMS within the year, price Pro before you settle on Standard.
Omnisend's slider shows the exact price for your list size, with or without the prepay discount.
See Omnisend plansHow Omnisend Counts Contacts (and Why Your Bill Can Grow)
Omnisend bills paid plans on billable contacts, and that count is wider than your newsletter list. Its Help Center says billable contacts include subscribers who opted in to email, SMS or push. They also include non-subscribers: customers who placed an order or abandoned a cart but never opted in to marketing. Those people count because they receive automated transactional messages.
| Contact | Counts toward your plan? |
|---|---|
| Subscribed to email, SMS or push | Yes |
| Customer who bought without opting in | Yes |
| Abandoned cart, no opt-in | Yes |
| Unsubscribed | No |
From Omnisend's Help Center article Understand your Omnisend paid plan charges, checked October 28, 2026. Only unsubscribed contacts are left out of the count.
Billing runs in 30-day cycles from the day you upgrade, paid upfront. Your tier adjusts on its own as the list grows or shrinks. If you try to send a campaign to more contacts than your tier covers, Omnisend asks you to upgrade before it sends, and the change is prorated.
Before you upgrade
Our advice: look at how many of your contacts came from orders and abandoned carts without opting in, and remove the ones you no longer need. That total, not the size of your newsletter list, sets your Omnisend price.
Omnisend SMS Pricing: What Text Messages Cost Now
As of October 2026, SMS on Omnisend is a monthly credit subscription that only Pro can add, from $10 to $30,000 a month. The more you commit each month, the less each text costs.
| Monthly SMS subscription | US SMS, each | US MMS, each |
|---|---|---|
| $10 to $49.99 | $0.009 | $0.027 |
| $50 to $999.99 | $0.0085 | $0.0255 |
| $1,000 to $9,999.99 | $0.008 | $0.024 |
| $10,000 and up | $0.007 | $0.021 |
Per message, from Omnisend's pricing page and its Help Center article Manage your Omnisend SMS Credits Subscription, checked October 28, 2026. MMS goes to US and Canadian numbers only.
Texts to other countries cost more. At the lowest tier, Omnisend's pricing page lists $0.025 per SMS for Canada, $0.036 for Australia and $0.045 for the UK. France is $0.063 and Germany $0.108, and each of these countries gets lower rates at higher tiers.
An example, by our math: a store with 5,000 contacts on Pro pays $90 a month for the plan. Adding the $50 SMS subscription brings the total to $140 a month, which covers 5,882 US texts at $0.0085 each.
Unused credits roll into the next billing cycle and expire 60 days after they were added. You can also turn on auto-upgrade, which moves you to a higher SMS tier when your balance drops below a level you set, with an optional ceiling tier to cap spending. Omnisend's Help Center says you choose those settings when you first subscribe, and later changes go through Support.
Omnisend's own pages differ on SMS for the Free plan
The FAQ on Omnisend's pricing page says the Free plan includes SMS, and that Pro comes with bonus SMS credits equal to your bill. The features table on the same page and Omnisend's Help Center say SMS is Pro only for accounts that subscribed from May 4, 2026, with credits sold separately. We'd go by the Help Center and plan any SMS on Pro.
Omnisend Legacy Pro: What Changed on October 26, 2026
If you subscribed to Pro before May 4, 2026 and kept that plan, you were on Legacy Pro, which included SMS credits worth the plan price each month. Omnisend retired Legacy Pro on October 26, 2026 and moved those stores to the current Pro automatically, with no action needed.
| What changes | What Omnisend's Help Center says |
|---|---|
| Pro plan price | Doesn't change as a direct result of the move |
| Monthly SMS credits | No longer included; SMS moves to a separate SMS Credits Subscription |
| Automatic SMS subscription | May be added from your last 30 days of SMS use, first billed with your next Pro billing cycle |
| Leftover Legacy Pro credits | Usable until 60 days after they were issued |
| Price protection | If the move raises your total cost by more than 20%, temporary pricing protection may apply for six months |
| New on your plan | Personalized Sending Time |
From Omnisend's Help Center article Omnisend pricing plans 2026, updated October 27 and checked October 28, 2026.
Our advice for existing Pro users: before your next renewal, open your billing settings and check whether an SMS subscription was added and at which tier. If the move raised your total by more than 20%, ask Omnisend's Support team about the six-month protection.
Free and Standard users who had an SMS subscription before May 4, 2026 can keep it at legacy rates while it stays active. If they cancel it, SMS comes back only with Pro.
Omnisend Discounts and Offers in 2026
| Offer | What you get | Who can use it |
|---|---|---|
| Pay 3 months upfront | 30% off the first three months of Standard or Pro | Your first paid plan, once |
| Code YOUFOUNDIT | 10% off Standard or Pro for the first 3 billing cycles | New users and users on the Free plan |
| Code BLACK-FRIDAY-2026 | 30% off the first three months, until December 1, 2026 | Worded two ways on the offer page |
| Free migration | Omnisend rebuilds your automations, segments, forms and templates in up to 5 days | Stores moving from another platform |
From Omnisend's pricing page, its Help Center article Omnisend pricing plans 2026, its discount codes page and its Black Friday page, checked October 28, 2026. The Black Friday code can't be combined with other promotions.
The prepay offer is the one most people see first, because the pricing page opens with it switched on. At 500 contacts, Standard costs $33.60 for the first three months instead of $48, and Pro $123.90 instead of $177. After three months, billing returns to the regular monthly price.
Omnisend's discount page says codes from coupon sites aren't valid. Its Black Friday page describes who can use the code in two ways: one line names former paying customers now on the Free plan, another names new customers and Free users upgrading. Our advice: enter the code at checkout and confirm the price before you pay.
You can start on the Free plan and pick the offer that fits when you upgrade.
Start free on OmnisendIs Omnisend Worth the Price?
Omnisend is worth it for online stores that want email automation built around orders and carts at a low entry price. The first paid step is Standard, and Omnisend says it costs up to 35% less than Klaviyo's email plan, a comparison it bases on May 2026 prices without SMS.
Two kinds of store may find the price less of a fit. A large list you email only now and then still counts every billable contact. And if SMS is your main channel, you need Pro plus a credit subscription. Klaviyo may suit brands that want deeper predictive segmentation, as our Klaviyo vs Omnisend comparison explains. For more options, see our AI email marketing tools.
Which Omnisend Plan Should You Choose?
-
A new store trying email marketing
Free250 contacts and 500 emails a month are enough to set up a welcome series and test campaigns. Upgrade when your list passes 250.
-
A growing store focused on email
StandardPriced by list size, with 12 emails per contact each month. It suits email-only stores, especially below 2,500 contacts, where Pro costs much more.
-
A store adding SMS, or with 2,500 to 10,000 contacts
ProSMS needs Pro, and in this range Pro costs $9 to $22 a month more than Standard by our math, so it's worth pricing. Budget the SMS credits on top.
-
A brand with a very large list
CustomAbove 150,000 contacts, or with heavy sending, ask Omnisend's team for a quote.
Our advice: check your billable contact count before you choose, counting customers who bought or abandoned a cart as well as subscribers. That number decides your price on every paid plan.
Is Omnisend's pricing a good deal?
As of October 2026, Omnisend pricing runs from a Free plan for 250 contacts to Standard from $16 a month and Pro from $59, with both paid plans priced by list size. SMS is a Pro-only add-on from $10 a month, and since Legacy Pro was retired on October 26, no Pro plan includes text credits. For an online store that mainly sends email, Standard covers campaigns and automations at a modest price, and Pro is worth pricing between 2,500 and 10,000 contacts.
What we'd do. Start on the Free plan with your store connected, check your billable contacts, then compare Standard and Pro at that number. If you upgrade, the 3-month prepay discount is the simplest saving.
Our Omnisend rating: 4.5 / 5
Our Omnisend rating
Omnisend pricing FAQ
How much does Omnisend cost per month?
Omnisend costs $0 on the Free plan, from $16 a month on Standard and from $59 a month on Pro, as of October 2026. Paid prices rise with your list: at 10,000 contacts, Standard is $132 and Pro $150 a month. SMS credits on Pro cost extra, from $10 a month.
Is Omnisend free?
Yes, Omnisend has a Free plan with no time limit and no credit card. It sends up to 500 emails a month to 250 contacts and includes 500 web push notifications. You can upload more contacts, but each campaign must go to a segment of 250 or fewer until you upgrade.
Does Omnisend have a free trial?
No, Omnisend doesn't offer a free trial of its paid plans. Its Free plan is the way to try it, with no time limit. When you upgrade for the first time, paying three months upfront gives 30% off those three months, which lowers the cost of testing Standard or Pro.
How much does Omnisend SMS cost?
Omnisend SMS costs $0.007 to $0.009 per text in the US as of October 2026, depending on your monthly credit subscription, which runs from $10 to $30,000. MMS costs three times the SMS rate. SMS is available on the Pro plan only, and texts to other countries cost more.
Can I send SMS on Omnisend's Standard plan?
No, Omnisend's Standard plan can't send SMS for accounts that subscribed from May 4, 2026. You need Pro and a separate SMS Credits Subscription. Standard users who had an SMS subscription before that date can keep it at legacy rates while it stays active.
What happened to Omnisend Legacy Pro?
Omnisend retired Legacy Pro on October 26, 2026 and moved those stores to the current Pro plan automatically. The Pro plan price doesn't change because of the move, but SMS credits are no longer included, so your total bill may change. An SMS subscription may be added based on your last 30 days of use, and unused credits stay valid for 60 days after they were issued.
What counts as a billable contact in Omnisend?
Omnisend counts every subscribed contact plus customers who ordered or abandoned a cart without opting in, because they receive automated transactional messages. Only unsubscribed contacts are excluded. That is why a store's bill can grow even when its newsletter list doesn't.
Does Omnisend offer discounts?
Yes, Omnisend gives 30% off the first three months when you pay them upfront on your first paid plan. Its discount page lists the code YOUFOUNDIT for 10% off three billing cycles, and its Black Friday page lists BLACK-FRIDAY-2026 for 30% off until December 1, 2026. Check the price at checkout.
Is Omnisend cheaper than Klaviyo?
Omnisend says its Standard plan costs up to 35% less than Klaviyo's email plan, based on May 2026 prices without SMS. We didn't re-check Klaviyo's prices for this guide. Our Klaviyo vs Omnisend comparison sets the two side by side, including where Klaviyo is the better fit.
What payment methods does Omnisend accept?
Omnisend accepts Visa, Mastercard and American Express cards, including debit and prepaid cards where listed, according to its pricing page FAQ in October 2026. Discover, Diners Club, JCB and UnionPay cards aren't supported. Paid plans renew every 30 days from your upgrade date.
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About this guide
Based on Omnisend's pricing page, its Help Center articles on plans, billing and SMS credits, and its discount and Black Friday pages, read on 28 October 2026. First published 28 October 2026. Last updated 28 October 2026.
Sources checked
- Plans and prices. Omnisend's pricing page, its plan cards, features table and FAQ, read at several list sizes on 28 October 2026.
- Plans, Legacy Pro and the free plan. Omnisend Help Center: Omnisend pricing plans 2026, updated 27 October 2026.
- Billable contacts and billing. Omnisend Help Center: Understand your Omnisend paid plan charges.
- SMS. Omnisend Help Center: Manage your Omnisend SMS Credits Subscription, and the SMS rates on the pricing page.
- Discounts. Omnisend's discount codes page and Black Friday page, checked 28 October 2026.
Update log
- 28 October 2026. First published.
Scores next to tool names are the overall ratings from our own reviews, on a 5-point scale.