The best AI visibility tools in 2026
As of October 2026, Semrush is our top-rated AI visibility tool, at 4.8 out of 5, for tracking AI answers next to your SEO data. Rank Prompt is our pick for a dedicated tracker with a free plan, and HubSpot AEO for the simplest start.
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Our picks for October 2026
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Best overall
Our rating: 4.8 / 5AI tracking on its own or inside a full SEO suite. Free account.
Best with a free plan
Our rating: 4.4 / 5Six AI engines on every paid plan, and a free plan to start.
Best simple start
Our rating: 4.2 / 5Three AI engines for one flat price, with no other HubSpot plan needed.
Best on a budget
Our rating: 4.2 / 517+ AI engines on every plan, with the lowest paid entry price here, billed yearly.
All AI visibility tools, ranked
Ordered by our rating. Prices: lowest paid plan on annual billing, per month unless the row says otherwise, checked on 20 October 2026. For the SEO suites, the price is the suite's entry plan and the row note gives the cost of its AI tracking. This article contains affiliate links.
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Semrush Reviewed
Best for AI visibility tracking inside a full SEO suite
Note: AI Visibility Toolkit on its own: $99 a month per domain
Free plan 10 requests a day
From $117.33 a month for one user
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Ahrefs Reviewed
Best for exploring any brand's AI visibility in a large prompt index
Note: Brand Radar prompts from $50 a month; AI index from $199
Free plan your own verified sites
From $29 a month, Starter plan
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Surfer SEO Reviewed
Best for content teams that want AI tracking next to their editor
Note: AI tracking is its own plan, $82 a month billed yearly
No free plan 7-day trial
From $49 a month for one seat
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SE Ranking Reviewed
Best for small teams that want SEO and AI tracking for less
Note: standalone SE Visible from $79 a month billed yearly
No free plan 14-day trial, no card
From $103.20 a month for one seat
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Profound
Best for enterprise brands that want AI search analytics at scale
Note: priced on request; free 7-day trial with preset prompts
No free plan 7-day trial
Price: Quote only
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Rank Prompt Reviewed
Best for tracking six AI engines and acting on the results
Note: credit-based; credits reset monthly
Free plan 10 credits, one report
From $39 a month
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Peec AI
Best for teams that want daily tracking with unlimited users
Note: 3 AI models per plan; more models cost extra
No free plan free trial
From $80 a month, unlimited users
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Rankscale Reviewed
Best for tracking 17+ AI engines on a small budget
Note: entry plan is billed yearly only
No free plan 7-day Pro trial
From $17 a month
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HubSpot AEO Reviewed
Best for a simple, low-cost start, especially for HubSpot users
Note: three AI engines; still in beta
No free plan free trial, 25 prompts
From $45 a month for one brand
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OmniSEO Reviewed
Best for teams that want several seats and competitor tracking from the entry plan
Note: 4 engines on Essentials, 10 on Professional
No free plan 7-day trial
From $890 a year
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Cloro Reviewed
Best for developers who need AI answer data by API
Note: an API with a test playground, not a reporting dashboard
Free plan 500 credits a month
From $30 a month, billed monthly
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OtterlyAI
Best for a low-cost first tracker with audits included
Note: Gemini, AI Mode and Claude are paid add-ons
No free plan free trial
From $25 a month, 15 prompts
Our picks in detail
What each pick does well, where it falls short and who should skip it. Strengths and limits come from our full reviews and each vendor's own pages, checked on 20 October 2026.
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Best overall: Semrush
Our rating: 4.8 / 5Semrush shows how ChatGPT, Google AI, Gemini and Perplexity mention your brand, next to your keyword, backlink and audit data. You can buy its AI Visibility Toolkit on its own for one domain, or get AI tracking with a Semrush One plan.
Strengths
- AI mentions next to your SEO data
- AI toolkit sold on its own, per domain
- Free account for a first look
Limits
- The toolkit tracks 25 prompts a day
- No free trial on the AI toolkit
- One domain per toolkit subscription
Skip it if you only need AI tracking and no SEO data. Rank Prompt and Rankscale focus on it and cost less.
Free plan. Paid from $117.33 a month for one user.
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Best with a free plan: Rank Prompt
Our rating: 4.4 / 5Rank Prompt shows how ChatGPT, Claude, Gemini, Grok, Perplexity and Google AI Mode answer prompts about your brand. It can also write articles and publish them to WordPress, Webflow, Shopify and other platforms.
Strengths
- Free plan with one full report and no card
- Six AI engines on every paid plan
- API and MCP access, even on the free plan
Limits
- Credits reset monthly, so plan your prompt volume
- Prompts on more than 3 engines use 2 credits
- Few independent reviews so far
Skip it if you want AI tracking next to your SEO data. Semrush and SE Ranking include it.
Go deeper: 9 Best Peec AI Alternatives
Free plan. Paid from $39 a month.
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Best simple start: HubSpot AEO
Our rating: 4.2 / 5HubSpot AEO tracks how ChatGPT, Perplexity and Gemini answer 25 prompts about your brand. It works on its own, with no other HubSpot plan needed.
Strengths
- Free trial with 25 prompts and no card
- One flat price per brand
- Included in Marketing Hub Pro and Enterprise
Limits
- Covers three AI engines
- 25 prompts and one brand per plan
- Still labelled beta
Skip it if you need more engines or several brands. Rankscale tracks many more engines on every plan.
No free plan, free trial, 25 prompts. Paid from $45 a month for one brand.
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Best on a budget: Rankscale
Our rating: 4.2 / 5Rankscale tracks your brand across 17 or more AI engines, and every engine is available on every plan. Its Metrics API, MCP server and Looker Studio connector let you take the data into your own reports.
Strengths
- 17+ AI engines on every plan
- API, MCP and Looker Studio connector
- 7-day trial of the Pro plan
Limits
- Entry plan is billed yearly only
- Essentials includes 120 credits
- Essentials covers 2 brand dashboards
Skip it if you want a fixed prompt count with no credits to manage. HubSpot AEO gives 25 prompts for one flat price.
No free plan, 7-day Pro trial. Paid from $17 a month.
How to choose an AI visibility tool
Start from where you already work, then count the prompts and AI engines you need to track. Most of these tools have a free plan or a trial, so run prompts about your own brand before you pay.
You already use an SEO suite
Adding AI tracking to the suite you know is the quickest start. Semrush sells its AI Visibility Toolkit on its own at $99 a month per domain. SE Ranking tracks 100 AI prompts a day on its Core plan, and its standalone SE Visible starts at $79 a month billed yearly, with a 10-day trial. Ahrefs Brand Radar tracks your own prompts from $50 a month, with a free allowance on paid plans from Lite. Surfer SEO sells AI tracking as its own plan, at $82 a month billed yearly.
You want a dedicated tracker on a small budget
Rank Prompt has a free plan, and its paid plans cover six AI engines. Rankscale starts at $17 a month, billed yearly only, with 17+ engines on every plan. OtterlyAI starts at $25 a month billed yearly for 15 prompts on four engines. HubSpot AEO costs $45 a month billed yearly for 25 prompts, and needs no other HubSpot plan.
You work in a team, an agency or a large brand
Peec AI includes unlimited users on every plan, from $80 a month billed yearly, and you choose three AI models on each self-serve plan. OmniSEO includes 5 seats on its Essentials plan and tracks 10 engines from its Professional plan. Profound is built for enterprise teams: it covers up to 9 engines and prices its brand plans on request. It offers a free 7-day trial with preset prompts.
You want help acting on the results
Tracking tells you where you stand. Some tools now suggest what to change. Rank Prompt writes articles from your data and publishes them to WordPress, Shopify and Webflow. Peec AI now turns its data into a ranked list of actions and suggests edits to your existing pages. Surfer SEO optimizes content in its editor. To see where you stand before you pay, read Does ChatGPT Mention Your Brand?, and see our Peec AI alternatives for a wider comparison.
You are building your own reports or product
Cloro is an API that returns answers from ChatGPT, Perplexity, Copilot, Gemini, Google AI Mode and AI Overviews. It has a free plan with 500 credits a month, and paid plans start at $30 a month.
AI visibility, AEO and GEO: what do they mean?
AI visibility is how often assistants such as ChatGPT, Gemini and Google AI Overviews mention or cite your brand when people ask about your field. AEO (answer engine optimization) and GEO (generative engine optimization) are two names for the work of improving it. Most tools here track the prompts you choose, and many show which sources the answers cite. For ranking in classic Google results, see our AI SEO tools.
AI visibility tools FAQ
What is the best AI visibility tool in 2026?
Semrush is the best AI visibility tool in our October 2026 rankings, because it tracks ChatGPT, Google AI, Gemini and Perplexity next to your SEO data, and its AI toolkit can be bought on its own. For a dedicated tracker, Rank Prompt covers six engines on its paid plans and has a free plan, Rankscale suits a small budget, and HubSpot AEO is the simplest start.
Are there free AI visibility tools?
Yes, a few. Rank Prompt has a free plan with one full report across ChatGPT, Claude and Google AI Mode, and Cloro gives developers 500 API credits a month. HubSpot's free AEO Grader gives a one-time score, and OmniSEO offers free research tools such as a prompt volume checker. Most paid trackers, including HubSpot AEO, Rankscale, Peec AI, OtterlyAI and Profound, offer a free trial.
What is the difference between AEO and GEO?
AEO and GEO mean nearly the same thing, and tools such as Rank Prompt and HubSpot AEO serve both. AEO (answer engine optimization) is the older term, from the days of featured snippets and voice assistants. GEO (generative engine optimization) refers to answers written by AI, such as ChatGPT, Gemini and Google AI Overviews. Both aim for the same result: your brand mentioned and cited in the answer.
How can I check if ChatGPT mentions my brand?
Rank Prompt offers a quick free check: its free plan runs one full report across ChatGPT, Claude and Google AI Mode, with no card. HubSpot AEO has a free trial that tracks 25 prompts in ChatGPT, Perplexity and Gemini. Our guide Does ChatGPT Mention Your Brand? shows how to check by hand before you pay for a tool.
Do I need a separate AI visibility tool if I use Semrush or Ahrefs?
Not always: Semrush and Ahrefs both sell AI tracking that sits next to your SEO data. The Semrush AI Visibility Toolkit costs $99 a month per domain, and Ahrefs Brand Radar tracks your own prompts from $50 a month, with a free allowance on paid plans from Lite. A dedicated tracker can still make sense: Rankscale when you need more engines, and Peec AI when you need room for more users.
How much do AI visibility tools cost?
Dedicated trackers cost $17 to $45 a month on yearly billing: Rankscale $17, OtterlyAI $25, Rank Prompt $39 and HubSpot AEO $45. Team tools cost more, such as Peec AI from $80 a month billed yearly, and enterprise platforms such as Profound price their plans on request. Prices were checked on 20 October 2026.
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About this page
- What is listed
- Tools that track how AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews mention and cite your brand: dedicated trackers, SEO suites with AI tracking, and a data API. Profound, Peec AI and OtterlyAI are among the tools independent lists name most often in this field, so we list them before our own reviews are ready; they have no Read review link yet.
- Our picks
- Best overall is always the highest-rated tool on this page. Each other pick is our choice for one kind of reader. The strengths and limits listed for the picks come from each tool's full review and the vendor's own pages.
- Ratings
- Each rating is our overall score for the tool on a 5-point scale, rechecked on 20 October 2026 against its latest releases, prices and recent independent reviews, and the list is ordered by it. A score rates the whole product, so a broad SEO suite can sit above a dedicated tracker. Ratings for Profound, Peec AI and OtterlyAI come from their vendors' pages and recent independent reviews, and will be confirmed when we review them. Read how we test for the method.
- Prices
- The lowest paid plan on annual billing, read from each vendor's pricing pages on 20 October 2026. For Semrush, Ahrefs, Surfer SEO and SE Ranking, the row shows the suite's entry plan and the note gives the price of its AI tracking. Cloro showed monthly prices only, OmniSEO is shown as a yearly total, Rankscale sells its entry plan yearly only, and Profound prices its brand plans on request.
- Update log
- 20 October 2026: new page. AI visibility tools now have their own page, split from our AI SEO tools. Profound, Peec AI and OtterlyAI added; Semrush, Ahrefs, Surfer SEO and SE Ranking also listed for their AI tracking. Every rating rechecked and every price read on each vendor's page.